Associated with
Bob Lawson
Posted Jul 26, 2022
•
6 min read
DDL is a mobile marketer's BFF: How to use Deferred Deep Linking for maximum marketing impact
Over the last 24 months, as the world rode the COVID wave, the number of consumers turning to mobile to manage their lives – shopping, fitness, entertainment, food – increased dramatically, driving a jaw-dropping $133 billion in in-app spending in 2021. Spending increases exponentially in-app compared with other channels; app users spend an average of ... Continued
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