Peter Fechter

Peter Fechter

LinkedIn
How to Create a Successful Go-to-market Strategy – a Step-by-step Guide
Article
How to Create a Successful Go-to-market Strategy – a Step-by-step Guide
Getting Intentional about Inclusive Marketing: Benefits, Examples and Best Practices
Article
Getting Intentional about Inclusive Marketing: Benefits, Examples and Best Practices
How The Marketing Millennials Use Memes to Build a Successful Media Company
Article
How The Marketing Millennials Use Memes to Build a Successful Media Company
Release Highlights June 2024
Article
Release Highlights June 2024
How The Marketing Millennials Use Memes to Build a Successful Media Company
Article
How The Marketing Millennials Use Memes to Build a Successful Media Company
A Brief Guide to Digital Asset Management in 2024
Article
A Brief Guide to Digital Asset Management in 2024
Agile-Oriented Marketing Strategies: Behind the Success
Article
Agile-Oriented Marketing Strategies: Behind the Success
What is PIM? Product Information Management Explained
Article
What is PIM? Product Information Management Explained
Agile Marketing Trends for 2024 – and Beyond
Article
Agile Marketing Trends for 2024 – and Beyond
How to Build an Agile Marketing Team in 2024
Article
How to Build an Agile Marketing Team in 2024
Key Agile Principles [and How to Apply Them in Marketing]
Article
Key Agile Principles [and How to Apply Them in Marketing]
Tackling Marketing Agility for Competitive Edge
Article
Tackling Marketing Agility for Competitive Edge
Marketing OKR Examples: How to Boost Marketing Efforts With Marketing OKRs
Article
Marketing OKR Examples: How to Boost Marketing Efforts With Marketing OKRs
Creating an Operational Plan for Marketing Teams: Essential Steps & Tips
Article
Creating an Operational Plan for Marketing Teams: Essential Steps & Tips
What is Conversion Rate Optimization (CRO) Marketing + 8 Actionable Practices
Article
What is Conversion Rate Optimization (CRO) Marketing + 8 Actionable Practices
Release Highlights, August 2022: New plan module available for the first time as a BETA version, new features for to-dos & media assets
Article
Release Highlights, August 2022: New plan module available for the first time as a BETA version, new features for to-dos & media assets
Scenario Planning: What it is and why you need it
Article
Scenario Planning: What it is and why you need it
Allocadia vs. MARMIND
Article
Allocadia vs. MARMIND
Why Trust Will Be an Essential Business Priority in 2023
Article
Why Trust Will Be an Essential Business Priority in 2023
Marketing on a Tight Budget: How to Make the Most of Limited Resources
Article
Marketing on a Tight Budget: How to Make the Most of Limited Resources
What is Marketing Operations and Why is it Essential for Your Business
Article
What is Marketing Operations and Why is it Essential for Your Business
The Jet-Set Approach with Your New One-Page Marketing Plan
Article
The Jet-Set Approach with Your New One-Page Marketing Plan
Fly-high Marketing Strategy: Inbound vs Outbound
Article
Fly-high Marketing Strategy: Inbound vs Outbound
Release Highlights, September 2022: Personal E-Mail settings extended, Date filter option "Today" & Asset-References and versioning
Article
Release Highlights, September 2022: Personal E-Mail settings extended, Date filter option "Today" & Asset-References and versioning
The Essential Steps of the Scenario Planning Process
Article
The Essential Steps of the Scenario Planning Process
How to Develop a B2B Marketing Budget for 2023
Article
How to Develop a B2B Marketing Budget for 2023
Release Highlights, October 2022: Copying to-do checklists in settings, bulk workflow execution for assets & display custom fields in a column
Article
Release Highlights, October 2022: Copying to-do checklists in settings, bulk workflow execution for assets & display custom fields in a column
A Comprehensive Guide to Outbound Marketing: Strategies & Benefits
Article
A Comprehensive Guide to Outbound Marketing: Strategies & Benefits
Why Every Marketing Team Needs Marketing Resource Management (MRM) Software
Article
Why Every Marketing Team Needs Marketing Resource Management (MRM) Software
The Secrets of a More Effective Marketing Budget
Article
The Secrets of a More Effective Marketing Budget
How to Plan Your Marketing Operations
Article
How to Plan Your Marketing Operations
What is Bottom-Up Budgeting? Everything You Need to Know
Article
What is Bottom-Up Budgeting? Everything You Need to Know
What Are Brand Assets? + Examples to Elevate Your Branding Strategy
Article
What Are Brand Assets? + Examples to Elevate Your Branding Strategy
Attribution Modeling: The Key to a Better Marketing Budget
Article
Attribution Modeling: The Key to a Better Marketing Budget
Top Martech Trends to Watch in 2022
Article
Top Martech Trends to Watch in 2022
7 Marketing Budget KPIs to track in 2023
Article
7 Marketing Budget KPIs to track in 2023
Marketing Resource Management: What It Is and Why It's Worth the Investment from Only 10 Employees in Marketing
Article
Marketing Resource Management: What It Is and Why It's Worth the Investment from Only 10 Employees in Marketing
How to start a MarTech stack for Marketing Operations (MOps)
Article
How to start a MarTech stack for Marketing Operations (MOps)
Scenario Planning vs Business Forecasting: The subtle differences
Article
Scenario Planning vs Business Forecasting: The subtle differences
Planning and steering meet marketing automation at Sharp NEC
Article
Planning and steering meet marketing automation at Sharp NEC
How Marketing Operations Can Help CMOs Smash Their Goals
Article
How Marketing Operations Can Help CMOs Smash Their Goals
5 Steps to Calculate Your Marketing Budget
Article
5 Steps to Calculate Your Marketing Budget
How to Use Scenario Planning to Anticipate the Future
Article
How to Use Scenario Planning to Anticipate the Future
Top-down budgeting: What is it?
Article
Top-down budgeting: What is it?
B2B Marketing Budget: Which Marketing Channels are Worth it?
Article
B2B Marketing Budget: Which Marketing Channels are Worth it?
Outlook in the Skies: The Pilot Role of a Marketing Director
Article
Outlook in the Skies: The Pilot Role of a Marketing Director
Elevate the Role of a Marketing Department for Your Brand
Article
Elevate the Role of a Marketing Department for Your Brand
Fueling Your Success with Efficient Marketing Budget Management
Article
Fueling Your Success with Efficient Marketing Budget Management
5 Tips for Streamlining Your Marketing Operation with MRM Software
Article
5 Tips for Streamlining Your Marketing Operation with MRM Software
Developing a Marketing Calendar: How to Plan and Execute Your Campaigns
Article
Developing a Marketing Calendar: How to Plan and Execute Your Campaigns
6 Ways to Optimize Your Marketing Budget
Article
6 Ways to Optimize Your Marketing Budget
Measuring Success: Key Metrics to Include in Your Marketing Strategy
Article
Measuring Success: Key Metrics to Include in Your Marketing Strategy
Benefits and Challenges of Adding AI Into Your Marketing Stack
Article
Benefits and Challenges of Adding AI Into Your Marketing Stack
The Future of Marketing Planning: Leveraging Data and Reading the Trends
Article
The Future of Marketing Planning: Leveraging Data and Reading the Trends
Marketing on a Tight Budget: How to Make the Most of Limited Resources
Article
Marketing on a Tight Budget: How to Make the Most of Limited Resources
Chief Marketing Officers: A Vision for 2023
Article
Chief Marketing Officers: A Vision for 2023
What Should You Include in Your Digital Marketing Budget?
Article
What Should You Include in Your Digital Marketing Budget?
Bottom-up vs. Top-down Budgeting: Know the Difference
Article
Bottom-up vs. Top-down Budgeting: Know the Difference
Release Highlights, November 2022: New grouping option for Plan BETA & edit link for "Asset Link"
Article
Release Highlights, November 2022: New grouping option for Plan BETA & edit link for "Asset Link"
How Do You Allocate Your Marketing Budget
Article
How Do You Allocate Your Marketing Budget
How to Successfully Structure Your Marketing Operations
Article
How to Successfully Structure Your Marketing Operations
How to Create and Execute a Successful Marketing Strategy
Article
How to Create and Execute a Successful Marketing Strategy
How to Effectively Evaluate Your Marketing Strategy
Article
How to Effectively Evaluate Your Marketing Strategy