Abi Williams

I have over 20+ years of experience in VC & PE-backed companies in B2B, B2C2B, SaaS, Big Tech, Ad Tech, and Martech in the EMEA & global markets with a focus on revenue growth, monetization, digital transformation, GTM strategy, corporate strategy and leadership development.
Key success factors in my career have been the ability to drive profitability & sustainability for businesses, experience in global perspective, go-to-market methodologies and business models.
I’ve excelled in improving bottom and top-line revenue performance while driving unified goals across departments for organisational success.

I am appreciated by peers and clients for my inclusive and people-centric leadership style, coupled with strong execution, strategic thinking, tactics, operational excellence, cross-functional alignment, and connectivity, with people and client success at the very core of implementation; Inter-culturally versed, having worked with different cultures, values, and beliefs with a knack for leveraging these uniqueness for better outcomes. I am a member of the European Women on Boards and an advisor to several startups.
To learn more visit https://www.leadnotlag.com/
I also deliver services for companies and individuals such as:
- Keynotes, public speaking, team building facilitation, company kickoff facilitation, and 1.1 coaching.

Other areas of interest: include writing books & articles on topics such as exceptional leadership, tactical sales management, growing revenue, market share, and culture development.
I enjoy exploring diverse cultures, music, fashion, and food. I find fulfillment in social investments by providing opportunities for underprivileged children to access free education via Khan Foundation Ng and other mentorship and coaching activities I provide.

My Mantra is "See a diamond in every stone, make your environs better than you met it"
Key Skills:
Sales, Leadership, Business strategy, Strategic communications, Coaching, Go-To-Market strategy, Scaling, Hiring, Culture, Strategic planning, Marketing, Customer success, P&L management, Hiring, Advisory, Executive Coaching, SMB, Enterprise