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Facebook Mobile Attribution Update: AMM Deprecation and Google Play Install Referrer Support
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The Future of Mobile Growth on iOS 15: Everything You Need to Know – EMEA
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WWDC 2021 and iOS 15: What Apple Announced and What Mobile Marketers and Product Managers Need To Know
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Branch Ads Analytics Changes for iOS 14.5
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Attribution on iOS 14: How to Survive if You Missed the Lifeboat
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Attribution on iOS 14: You Cannot Afford to Wait Any Longer
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SKAdNetwork 2.2 View-Through Attribution and PCM: What They Mean for Mobile Marketers
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Attribution on iOS 14: Welcoming Apple's New World Order
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Homeschooler → Classical Pianist → Mobile Marketing. I write https://news.mobilegrowth.org, and LinkedIn posts are my own opinions.

I love simplifying complexity to uncover what really matters. Whether the subject is a Chopin étude, a gnarly javascript method, a new product messaging guide, or a genius growth campaign, I find the same problems and opportunities pop up everywhere.

I take pride in being someone others can rely on without question, and I believe the ability to zoom from details to big picture is the most important skill a person can have.

I grew up in a Rocky Mountain log cabin with five siblings, spent four years discovering NYC is the greatest city on earth, learned that Kansas really is a very nice place too, and now live in Silicon Valley. I love connecting with anyone over a shared passion for music, technology, education, and the arts.

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