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Nothing impacts results and someone’s career trajectory more than 1:1 coaching. I'm the Co-Founder & Co-CEO of Grw AI - the Gen AI performance coach for sales. Our AI coaches scale world-class, hyper contextual coaching across teams.
Our AI coaches lift sales rep performance, embed company best practices and build rep capabilities. For me, Grw AI is the culmination of 12+ years as a seller, leader and 2 x founder in the GTM space.
My journey in 'sales' began when I dropped out of uni at 19 to lead revenue for a tech startup. After 6 years of exceeding targets & building teams for others, I founded New Zealand's top revenue acceleration agency 'Sales Leaders' in 2018.
I've supported over 140+ companies across ANZ, including a dozen fractional leadership engagements, helping pre-revenue startups through to large publicly listed corporations. I've helped generate $100s of millions in revenues through building, scaling & transforming revenue functions.
In 2020, I co-founded 'Apprento', a hybrid sales training and staffing firm. Working with ~100 companies Apprento halved ramp times, ensured quotas were hit & reduced their new hire failure rates to less than 3%. I sold the majority of my stake in Apprento FY24.
In May 2023 I teamed up with Alistair McLeay (experienced founder & Cambridge Masters in Machine Learning) and Dan Ash (data scientist, full-stack engineer & product leader) to start building Grw AI and by July 2023 we were all in.
Outside of business, I enjoy interviewing global thought leaders for my 'Rev-Up Sales' podcast, boxing, & exploring the world with my partner. If you want to talk ‘sales’, DM me 😊