Allison Carroll

Enthusiastic pacesetter with 25+ year IT experience at both a high-growth, global SaaS company and a Fortune 50, global IT company who thrives on delivering world-class customer experiences, achieving successful customer outcomes, and driving profitable growth.

Currently SVP of Customer Sales & Success at Avalara, Allison is responsible for 80% of Avalara’s revenue and manages a $775M P&L with 750+ experts globally. Her remit includes customer cross-sell & renewals, on-boarding & adoption, professional services (PS), and technical support supporting 33K customers. Since joining Avalara in 2020, ARR has grown ~2x from $500M to $990M; PS margin increased 51% to 57%; NRR increased 108% to 112%; CSAT improved 5 points. Exceeded targets annually.

Prior to joining Avalara in 2020, Allison was with IBM for 20+ years including as VP of Customer Expansion & Success for IBM Cloud, Data & AI—a $2B SaaS business. Her IBM tenure included executive and leadership roles in software, Global Services and IBM Corporate Headquarters across functions including professional services, technical support, strategy, marketing, sales & business partner enablement, and product management.

MBA from Kenan-Flagler Business School at UNC-Chapel Hill. Previously recognized as a “Top 40 under 40” business leader in North Carolina’s Triangle Business Journal. Passionate about delighting customers—a passion Allison developed as a teenager when she worked for her family's business: an independent, small-town pharmacy in North Carolina.

Demonstrated success in and areas of expertise include Go-to-Market | Profitable Growth | Customer Retention | Customer Expansion | Customer Success | Onboarding | Professional Services | Managed Services | Technical Support | Automation | C-Level Clients |B2B Customer Segments | Large Enterprise | Mid-Market |High-Volume SMB/ESB | Critical Situations | SaaS | Hybrid | On-Prem | Global | Diversity | Inclusion | Engagement | Disciplined Execution | High-Performance Teams | Leadership