Alyson (Murphy) Hunter

As an experienced Director of Marketing for a digital experience agency, I build go-to-market strategies to increase brand awareness, drive pipeline, and achieve customer acquisition goals. I predominantly drive success through strategic content marketing, thought leadership, demand generation campaigns, and event management. Sample 2023 achievements -

- increased new opt-ins (largely via content downloads) 141% over 2022.
- reduced our CPL 35%
- achieved email clickthrough rates 166% higher than our industry's average
- successfully completed competitor audits to better inform our positioning; content audits to merge an acquired website into our website; an acquisition communications plan/execution; an SEO roadmap; implemented new MarTech technology; finetuned our content marketing strategy to increase organic traffic; won the business nine awards on behalf of client work; and more.

A bit more detail -

I lead the Internal Marketing team at Whereoware and manage our MarTech stack, budget, annual plan, and third-party resources.

I apply a deep understanding of customers' unique sales models, challenges, digital maturity, and the larger technology landscape to educate, nurture, and persuade B2C and B2B audiences, across long- and short-form website content, byline articles, webinars, email, social media, partner co-marketing, events, sales enablement, and more.

I ghostwrite quarterly columns for CMSWire and Gifts and Decorative Accessories Magazine, and have been published in Digital Commerce 360, Multi Channel Merchant, Authority Magazine, RetailCustomerExperience.com, TotalRetail, Furniture Today, Retail Today,and dozens of other publications.

Additionally, I previously developed the content strategy for a B2B SaaS product suite, that was later acquired by a Blackstone portfolio company. I wrote all of the original copywriting to promote the products, in addition to developing persona-specific long-form content, webinars, and marketing campaigns.