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A full stack marketer with a passion for product marketing and growth 🚀. I believe in disrupting the status quo, asking questions❓, and always learning. Combining exceptional creativity, emotional intelligence, and inborn marketing instincts with analytical, data-driven testing 📊.
Born and raised in Englewood, NJ, USA, I moved to Israel after (Frisch) high school.
My product marketing superpowers include mapping my best customers, identifying their pain points, and communicating the value they seek through positioning and messaging 🎯. In addition to understanding the competition really well, I'm passionate about enabling Sales to crush it 🚀🔥.
I have 5+ years of product marketing experience in B2C growth, B2B SaaS PLG, and Sales-led Enterprise B2B. My versatility includes website product/solution pages, digital ads, Sales decks, SDR scripts, email cadences, thought leadership content, product explainer videos 🎥, presenting in webinars, microcopy, UI/UX, and more.
Examples of my contributions include:
♦ PRODUCT MARKETING: Obsessed with understanding my target audience (ICP/persona for each product), I developed and executed successful go-to-market (GTM) strategies at Seeking Alpha, Bright Data, and K2View, including positioning & messaging, lead generation 🔥, competitive intelligence, and Sales enablement.
♦ GROWTH: Quadrupled ARR 🚀 through new landing pages (including direct response copywriting), funnel optimization, and integrated marketing campaigns at Seeking Alpha. Conceived, designed, and curated the site’s most successful newsletter 📩, "Must Reads," now with 5+ million subscribers. Achieved dramatic PLG for Bright Data's flagship product, Web Scraper IDE. At K2view, we have seen significant pipeline growth and the signing of new customers.
♦ PRODUCT MANAGEMENT: Created functional specifications for new product features and marketing assets at Seeking Alpha and MTS. Collaborated with R&D on product development and liaised with QA to resolve defects. Accomplishments at Seeking Alpha include the design, testing, and creation of the metered paywall, cross-sell mechanism on all platforms, and check-out pages.
🛠️ : TOOLS
HubSpot, Salesforce, Salesloft, Semrush, Google Analytics, Google Ads, LinkedIn Campaign Manager, Hotjar, Clari Wingman, Monday.com, Notion, Jira/Confluence, Figma, and prompt engineering with ChatGPT and Google Gemini.
A native English speaker born and raised in the USA who is bilingual in Hebrew, I completed my MBA at Bar-Ilan University👨🎓.