Anthony Martinelli has been on the forefront of digital marketing advertising for over 20 years. He is an experienced advertising executive with a history of leading successful global and domestic sales teams across a variety of technology, advertising and marketing categories. As Chief Agency Officer of Zeta Global, Martinelli runs strategic partnerships across the largest agency holding companies in the world. Martinelli’s focus includes engaging with c-suite executives across the hold-co's and large agencies while running a team supporting Zeta's largest agency partnerships.
Prior to his current role, Martinelli has been a serial entrepreneur and was the Co-Founder and CRO of IgnitionOne, an independent marketing technology company, which partnered with Zeta in 2019. Prior to IgnitionOne, he was Co-Founder of Innovation Interactive which included 360i, SearchIgnite and Netmining, where he was part of the team that sold to Dentsu in 2010. Before founding Innovation Interactive, Martinelli worked in a senior management role for several internet companies including Net2Phone, Mail.com, Petry Television and Katz Media. Martinelli holds a B.A. in Communication and a Minor in Economics from William Patterson University. He currently resides with his wife and three children in New Jersey.