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How NOT to market to developers: 6 lessons from the trenches
Dec 13, 2024
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Experience in Product Management/User Experience, Marketing, and Business Development with a focus on Internet Services and Products. Key accomplishments:
• Successfully defined, built, and launched a completely new Software-as-a-Service (SaaS) mobility solution within an established organization
• Changed the company’s mindset to care about the end-user journey regardless of sales channel – resulted in lowered churm and greater satisfaction for the service
• Inserted a cultural change that moved an organization from a traditional waterfall 18-month project cycle to an agile based team with 6 week release cycles
• Results-driven general manager with a background in corporate strategy, marketing, channel & business development, mergers & acquisitions and strategic planning – experienced with executive management, boards of directors, industry analysts, and investor and public relations

Specialties: Agile Development, Mobile Applications, Consumer apps, Cloud Computing, SaaS, Remote Services, Mobile Computing, Wireless, Security, Enterprise Software, GTM

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