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RTLZWEI Breaks Channel Barriers To Grow App Installs by 20%
Jun 27, 2024
Case Study
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Think digital transformation and sustainability transformation together! As Channel Lead, I am responsible for the strategic management of RTLZWEI's non-linear digital channels: mobile apps, websites, HbbTV, YouTube, Snapchat, Facebook, etc. In addition to this task, as sustainability officer, I am responsible for the company's entire sustainability process and laterally lead RTLZWEI's three sustainability teams with their committed colleagues.

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case study