Clay Ostrom

Clay Ostrom

Website LinkedIn

Most engaged

AudiencePlus Claimed AudiencePlus
The Most Popular Resources of 2025 (so far) and Lessons Learned
The Most Popular Resources of 2025 (so far) and Lessons Learned
Oct 07, 2025
Article
AudiencePlus Claimed AudiencePlus
Lean Research for Effective Content with Clay Ostrom, Map & Fire
Lean Research for Effective Content with Clay Ostrom, Map & Fire
Sep 10, 2025
Podcast Episode
SmokeLadder Claimed SmokeLadder
🧃
Top 6 Places Where B2B Brand Messaging Falls Apart
Top 6 Places Where B2B Brand Messaging Falls Apart
Mar 02, 2025
Article
Map & Fire Claimed Map & Fire
🧃
10 Point Checklist to Clearly Communicate Your Positioning
10 Point Checklist to Clearly Communicate Your Positioning
Nov 11, 2025
Article
AudiencePlus Claimed AudiencePlus
The Future of Agency Marketing with Clay Ostrom, SmokeLadder
The Future of Agency Marketing with Clay Ostrom, SmokeLadder
Jul 17, 2025
Podcast Episode
Map & Fire Claimed Map & Fire
11 Tips (Plus Graphics) On How To Strengthen Your Brand Positioning Strategy
11 Tips (Plus Graphics) On How To Strengthen Your Brand Positioning Strategy
Nov 13, 2023
Article
Map & Fire Claimed Map & Fire
Why AI has become a leading cause of positioning blur
Why AI has become a leading cause of positioning blur
Jun 03, 2024
Article
Map & Fire Claimed Map & Fire
How to use differentiation to gain a competitive edge (and survive) in 2025 - Map and Fire
How to use differentiation to gain a competitive edge (and survive) in 2025 - Map and Fire
Oct 21, 2025
Article
Map & Fire Claimed Map & Fire
How to Maximize Growth Within the Positioning Hourglass
How to Maximize Growth Within the Positioning Hourglass
Nov 18, 2024
Article
Map & Fire Claimed Map & Fire
5 Reasons You Should Never, Ever Copy The Positioning Of A Market Leader
5 Reasons You Should Never, Ever Copy The Positioning Of A Market Leader
Dec 09, 2024
Article

Latest Content

Map & Fire Claimed Map & Fire
🧃
10 Point Checklist to Clearly Communicate Your Positioning
10 Point Checklist to Clearly Communicate Your Positioning
Nov 11, 2025
Article
Map & Fire Claimed Map & Fire
How to use differentiation to gain a competitive edge (and survive) in 2025 - Map and Fire
How to use differentiation to gain a competitive edge (and survive) in 2025 - Map and Fire
Oct 21, 2025
Article
AudiencePlus Claimed AudiencePlus
The Most Popular Resources of 2025 (so far) and Lessons Learned
The Most Popular Resources of 2025 (so far) and Lessons Learned
Oct 07, 2025
Article
AudiencePlus Claimed AudiencePlus
Lean Research for Effective Content with Clay Ostrom, Map & Fire
Lean Research for Effective Content with Clay Ostrom, Map & Fire
Sep 10, 2025
Podcast Episode
Share Your Genius Claimed Share Your Genius
A Content-Led Growth Playbook with Clay Ostrom, Founder and Brand Strategist, Map & Fire
A Content-Led Growth Playbook with Clay Ostrom, Founder and Brand Strategist, Map & Fire
Jul 29, 2025
Podcast Episode
AudiencePlus Claimed AudiencePlus
The Future of Agency Marketing with Clay Ostrom, SmokeLadder
The Future of Agency Marketing with Clay Ostrom, SmokeLadder
Jul 17, 2025
Podcast Episode
SmokeLadder Claimed SmokeLadder
🧃
Top 6 Places Where B2B Brand Messaging Falls Apart
Top 6 Places Where B2B Brand Messaging Falls Apart
Mar 02, 2025
Article
Map & Fire Claimed Map & Fire
5 Reasons You Should Never, Ever Copy The Positioning Of A Market Leader
5 Reasons You Should Never, Ever Copy The Positioning Of A Market Leader
Dec 09, 2024
Article
Map & Fire Claimed Map & Fire
How to Maximize Growth Within the Positioning Hourglass
How to Maximize Growth Within the Positioning Hourglass
Nov 18, 2024
Article
Map & Fire Claimed Map & Fire
Why AI has become a leading cause of positioning blur
Why AI has become a leading cause of positioning blur
Jun 03, 2024
Article

Articles

51
🧃
10 Point Checklist to Clearly Communicate Your Positioning
Article
10 Point Checklist to Clearly Communicate Your Positioning
How to use differentiation to gain a competitive edge (and survive) in 2025 - Map and Fire
Article
How to use differentiation to gain a competitive edge (and survive) in 2025 - Map and Fire
The Most Popular Resources of 2025 (so far) and Lessons Learned
Article
The Most Popular Resources of 2025 (so far) and Lessons Learned
🧃
Top 6 Places Where B2B Brand Messaging Falls Apart
Article
Top 6 Places Where B2B Brand Messaging Falls Apart
5 Reasons You Should Never, Ever Copy The Positioning Of A Market Leader
Article
5 Reasons You Should Never, Ever Copy The Positioning Of A Market Leader
How to Maximize Growth Within the Positioning Hourglass
Article
How to Maximize Growth Within the Positioning Hourglass
Why AI has become a leading cause of positioning blur
Article
Why AI has become a leading cause of positioning blur
Find out exactly where your brand can win with SmokeLadder
Article
Find out exactly where your brand can win with SmokeLadder
11 Tips (Plus Graphics) On How To Strengthen Your Brand Positioning Strategy
Article
11 Tips (Plus Graphics) On How To Strengthen Your Brand Positioning Strategy
How To Use Brand Positioning (Not AI) To Avoid Becoming Perfectly Average
Article
How To Use Brand Positioning (Not AI) To Avoid Becoming Perfectly Average
Which Key Messaging Strategy Is Right For Your Brand: Value Or Differentiation?
Article
Which Key Messaging Strategy Is Right For Your Brand: Value Or Differentiation?
How To Write Key Messages That Use Your Customer's Own Words
Article
How To Write Key Messages That Use Your Customer's Own Words
Branding Research: How To Do It And What Business Leaders Believe About Using It
Article
Branding Research: How To Do It And What Business Leaders Believe About Using It
How To Start Your Demand Generation Marketing Using Brand Positioning
Article
How To Start Your Demand Generation Marketing Using Brand Positioning
Why Small Brand Changes Can Create Angry Customers (See, Wordle)
Article
Why Small Brand Changes Can Create Angry Customers (See, Wordle)
5 Ways To Improve Your Brand Communication Based On Data From 4,598 Companies
Article
5 Ways To Improve Your Brand Communication Based On Data From 4,598 Companies
How Brand Extension Can Spark Growth And Strengthen Your Strategy
Article
How Brand Extension Can Spark Growth And Strengthen Your Strategy
How To Write Brand Core Values That Your Team Remembers And Rallies Around
Article
How To Write Brand Core Values That Your Team Remembers And Rallies Around
Competitive Positioning: How To Make Your Brand Stand Out In A Sea Of Sameness
Article
Competitive Positioning: How To Make Your Brand Stand Out In A Sea Of Sameness
Rebranding Strategy Guide: Brand Refresh to Transformation
Article
Rebranding Strategy Guide: Brand Refresh to Transformation
Explore all Arrow right

Infographics

1

Podcast Episodes

3

I help brands win with research instead of guesses.

In my work with founders and marketing leaders I use customer and market research along with strong positioning to differentiate their brands so they can connect with the right customers.

Website Website LinkedIn LinkedIn
51
articles
1
infographic
3
podcast episodes