Clay Ostrom

Clay Ostrom

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The Juice Claimed The Juice
Lean Research for Effective Content with Clay Ostrom, Map & Fire
Lean Research for Effective Content with Clay Ostrom, Map & Fire
Sep 10, 2024
Podcast Episode

Latest Content

The Juice Claimed The Juice
Lean Research for Effective Content with Clay Ostrom, Map & Fire
Lean Research for Effective Content with Clay Ostrom, Map & Fire
Sep 10, 2024
Podcast Episode
Map & Fire Claimed Map & Fire
Why AI has become a leading cause of positioning blur
Why AI has become a leading cause of positioning blur
Jun 03, 2024
Article
Map & Fire Claimed Map & Fire
Find out exactly where your brand can win with SmokeLadder
Find out exactly where your brand can win with SmokeLadder
Feb 04, 2024
Article
Map & Fire Claimed Map & Fire
11 Tips (Plus Graphics) On How To Strengthen Your Brand Positioning Strategy
11 Tips (Plus Graphics) On How To Strengthen Your Brand Positioning Strategy
Nov 13, 2023
Article
Map & Fire Claimed Map & Fire
How To Use Brand Positioning (Not AI) To Avoid Becoming Perfectly Average
How To Use Brand Positioning (Not AI) To Avoid Becoming Perfectly Average
Jun 04, 2023
Article
Map & Fire Claimed Map & Fire
Which Key Messaging Strategy Is Right For Your Brand: Value Or Differentiation?
Which Key Messaging Strategy Is Right For Your Brand: Value Or Differentiation?
Jan 09, 2023
Article
Map & Fire Claimed Map & Fire
How To Write Key Messages That Use Your Customer's Own Words
How To Write Key Messages That Use Your Customer's Own Words
Nov 14, 2022
Article
Map & Fire Claimed Map & Fire
Branding Research: How To Do It And What Business Leaders Believe About Using It
Branding Research: How To Do It And What Business Leaders Believe About Using It
Aug 29, 2022
Article
Map & Fire Claimed Map & Fire
How To Start Your Demand Generation Marketing Using Brand Positioning
How To Start Your Demand Generation Marketing Using Brand Positioning
May 22, 2022
Article
Map & Fire Claimed Map & Fire
Why Small Brand Changes Can Create Angry Customers (See, Wordle)
Why Small Brand Changes Can Create Angry Customers (See, Wordle)
Feb 21, 2022
Article

Articles

45
Why AI has become a leading cause of positioning blur
Article
Why AI has become a leading cause of positioning blur
Find out exactly where your brand can win with SmokeLadder
Article
Find out exactly where your brand can win with SmokeLadder
11 Tips (Plus Graphics) On How To Strengthen Your Brand Positioning Strategy
Article
11 Tips (Plus Graphics) On How To Strengthen Your Brand Positioning Strategy
How To Use Brand Positioning (Not AI) To Avoid Becoming Perfectly Average
Article
How To Use Brand Positioning (Not AI) To Avoid Becoming Perfectly Average
Which Key Messaging Strategy Is Right For Your Brand: Value Or Differentiation?
Article
Which Key Messaging Strategy Is Right For Your Brand: Value Or Differentiation?
How To Write Key Messages That Use Your Customer's Own Words
Article
How To Write Key Messages That Use Your Customer's Own Words
Branding Research: How To Do It And What Business Leaders Believe About Using It
Article
Branding Research: How To Do It And What Business Leaders Believe About Using It
How To Start Your Demand Generation Marketing Using Brand Positioning
Article
How To Start Your Demand Generation Marketing Using Brand Positioning
Why Small Brand Changes Can Create Angry Customers (See, Wordle)
Article
Why Small Brand Changes Can Create Angry Customers (See, Wordle)
5 Ways To Improve Your Brand Communication Based On Data From 4,598 Companies
Article
5 Ways To Improve Your Brand Communication Based On Data From 4,598 Companies
How Brand Extension Can Spark Growth And Strengthen Your Strategy
Article
How Brand Extension Can Spark Growth And Strengthen Your Strategy
How To Write Brand Core Values That Your Team Remembers And Rallies Around
Article
How To Write Brand Core Values That Your Team Remembers And Rallies Around
Competitive Positioning: How To Make Your Brand Stand Out In A Sea Of Sameness
Article
Competitive Positioning: How To Make Your Brand Stand Out In A Sea Of Sameness
Rebranding Strategy Guide: Brand Refresh to Transformation
Article
Rebranding Strategy Guide: Brand Refresh to Transformation
How To Use Brand Archetypes To Create An Authentic Voice That Customers Trust
Article
How To Use Brand Archetypes To Create An Authentic Voice That Customers Trust
4 Ways Your Brand Can Tell A Story Of Premium Quality To Customers
Article
4 Ways Your Brand Can Tell A Story Of Premium Quality To Customers
One Simple Truth About How Customers Think That Will Make Your Marketing Stronger
Article
One Simple Truth About How Customers Think That Will Make Your Marketing Stronger
3 Things To Consider Before You Redesign Your Logo
Article
3 Things To Consider Before You Redesign Your Logo
The Brand Strategy And Customer Research We Used To Get Our Client 59% More Paid App Conversions
Article
The Brand Strategy And Customer Research We Used To Get Our Client 59% More Paid App Conversions
How To Write A Headline For Your Website That Inspires Action
Article
How To Write A Headline For Your Website That Inspires Action
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Podcast Episodes

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I help brands win with research instead of guesses.

In my work with founders and marketing leaders I use customer and market research along with strong positioning to differentiate their brands so they can connect with the right customers.

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podcast episode