Clay Ostrom

Clay Ostrom

Website LinkedIn
Why AI has become a leading cause of positioning blur
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Why AI has become a leading cause of positioning blur
Find out exactly where your brand can win with SmokeLadder
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Find out exactly where your brand can win with SmokeLadder
11 Tips (Plus Graphics) On How To Strengthen Your Brand Positioning Strategy
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11 Tips (Plus Graphics) On How To Strengthen Your Brand Positioning Strategy
How To Use Brand Positioning (Not AI) To Avoid Becoming Perfectly Average
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How To Use Brand Positioning (Not AI) To Avoid Becoming Perfectly Average
Which Key Messaging Strategy Is Right For Your Brand: Value Or Differentiation?
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Which Key Messaging Strategy Is Right For Your Brand: Value Or Differentiation?
How To Write Key Messages That Use Your Customer's Own Words
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How To Write Key Messages That Use Your Customer's Own Words
Branding Research: How To Do It And What Business Leaders Believe About Using It
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Branding Research: How To Do It And What Business Leaders Believe About Using It
How To Start Your Demand Generation Marketing Using Brand Positioning
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How To Start Your Demand Generation Marketing Using Brand Positioning
Why Small Brand Changes Can Create Angry Customers (See, Wordle)
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Why Small Brand Changes Can Create Angry Customers (See, Wordle)
5 Ways To Improve Your Brand Communication Based On Data From 4,598 Companies
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5 Ways To Improve Your Brand Communication Based On Data From 4,598 Companies
How Brand Extension Can Spark Growth And Strengthen Your Strategy
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How Brand Extension Can Spark Growth And Strengthen Your Strategy
How To Write Brand Core Values That Your Team Remembers And Rallies Around
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How To Write Brand Core Values That Your Team Remembers And Rallies Around
Competitive Positioning: How To Make Your Brand Stand Out In A Sea Of Sameness
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Competitive Positioning: How To Make Your Brand Stand Out In A Sea Of Sameness
Rebranding Strategy Guide: Brand Refresh to Transformation
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Rebranding Strategy Guide: Brand Refresh to Transformation
How To Use Brand Archetypes To Create An Authentic Voice That Customers Trust
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How To Use Brand Archetypes To Create An Authentic Voice That Customers Trust
4 Ways Your Brand Can Tell A Story Of Premium Quality To Customers
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4 Ways Your Brand Can Tell A Story Of Premium Quality To Customers
One Simple Truth About How Customers Think That Will Make Your Marketing Stronger
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One Simple Truth About How Customers Think That Will Make Your Marketing Stronger
The Brand Strategy And Customer Research We Used To Get Our Client 59% More Paid App Conversions
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The Brand Strategy And Customer Research We Used To Get Our Client 59% More Paid App Conversions
3 Things To Consider Before You Redesign Your Logo
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3 Things To Consider Before You Redesign Your Logo
How To Write A Headline For Your Website That Inspires Action
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How To Write A Headline For Your Website That Inspires Action
How To Create A Cohesive Brand Identity, Personality, Voice, Story, Name, And Promise
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How To Create A Cohesive Brand Identity, Personality, Voice, Story, Name, And Promise
How To Avoid Falling Into Brand Positioning Traps Like Quibi (The Streaming Platform)
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How To Avoid Falling Into Brand Positioning Traps Like Quibi (The Streaming Platform)
5 Ways To Build An Authentic Brand (Even If You're Small) Like Fire Department Coffee
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5 Ways To Build An Authentic Brand (Even If You're Small) Like Fire Department Coffee
31 Small(ish) Brands That Pack A Big Punch Of Marketing Inspiration
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31 Small(ish) Brands That Pack A Big Punch Of Marketing Inspiration
Use 5 And-Then-Whats To Focus Your Marketing On Your Customers' Highest Level Needs
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Use 5 And-Then-Whats To Focus Your Marketing On Your Customers' Highest Level Needs
What Top Chef's Restaurant War Pitches Can Teach Us About Brand Positioning
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What Top Chef's Restaurant War Pitches Can Teach Us About Brand Positioning
5 Quick Questions To Audit And Upgrade Your Key Marketing Messages
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5 Quick Questions To Audit And Upgrade Your Key Marketing Messages
How To Tell A Compelling Brand Story With Data Like Zipline (The Medical Drone Company)
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How To Tell A Compelling Brand Story With Data Like Zipline (The Medical Drone Company)
5 Elements Your Website Homepage Needs For Customers To Trust Your Brand
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5 Elements Your Website Homepage Needs For Customers To Trust Your Brand
How To Launch A Brand With A Big Impact Like Canoo (The Electric Car Subscription Company)
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How To Launch A Brand With A Big Impact Like Canoo (The Electric Car Subscription Company)
What Is A Brand? The Brand Relationship Model Helps You Visualize It And Make It Stronger.
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What Is A Brand? The Brand Relationship Model Helps You Visualize It And Make It Stronger.
4 Research Insights On How To Tell Better Stories With Brand Imagery
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4 Research Insights On How To Tell Better Stories With Brand Imagery
The Benefits Of Talking To Your Customers Like Real Human Beings
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The Benefits Of Talking To Your Customers Like Real Human Beings
Why Brand Strategy Is Critical For Aligning Remote Teams
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Why Brand Strategy Is Critical For Aligning Remote Teams
Features Vs Benefits: How To Increase The Impact Of Your Marketing Messages
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Features Vs Benefits: How To Increase The Impact Of Your Marketing Messages
How Your Brand Can Benefit From Having A Sense Of Humor
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How Your Brand Can Benefit From Having A Sense Of Humor
How To Make Sense (And Use) Of Your Brand's Core Purpose, Vision, Mission, and Values
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How To Make Sense (And Use) Of Your Brand's Core Purpose, Vision, Mission, and Values
How To Find Your Brand's Position With A Competitive Landscape Map
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How To Find Your Brand's Position With A Competitive Landscape Map
One Simple Question To See If You Have A Strong Brand Strategy
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One Simple Question To See If You Have A Strong Brand Strategy
How To Find The Peaks, Pits, and Potholes In Your Brand
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How To Find The Peaks, Pits, and Potholes In Your Brand
Two Key Ideas That Will Make Your Marketing Ads More Effective
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Two Key Ideas That Will Make Your Marketing Ads More Effective
Why The Words "For Customers" Make Good Marketing Messages Great
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Why The Words "For Customers" Make Good Marketing Messages Great
7 Quick Ways To Get Unstuck From A Marketing Mental Block
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7 Quick Ways To Get Unstuck From A Marketing Mental Block
Are Your Brand Colors Ready For An Upgrade?
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Are Your Brand Colors Ready For An Upgrade?
How To Create Clear, Consistent Content With Brand Archetypes
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How To Create Clear, Consistent Content With Brand Archetypes