✅ What do I do?
✦ I help B2B technology companies grow.
✅ How do I do it?
✦ Increasing brand visibility and demand generation.
✦ Defining go-to-market strategies and solution messaging.
✦ Integrating sales and marketing processes and operations.
✅ How has it worked out?
✦ Helped fuel four acquisitions and one public offering.
✦ Rehired by senior executives worked with previously for 7 of my last 8 positions.
Book Time:
✦ https://koalendar.com/e/meet-with-david-kirkdorffer
✦ https://www.adviseo.co/david-kirkdorffer
✅ Overview
I've been marketing B2B and B2Dev technology all my career, targeting IT and Line of Business Buyers in SMB and Enterprise markets.
Working at many start-ups and scale-ups, I've learned to be scrappy and resourceful as I create marketing plans that support sales.
✦ Always fast-moving and adapting to changing situations/markets.
✦ Making measurable progress toward goals while budgets and resources are almost always tight.
Whether managing a team or as a one-person department, I bring hands-on, roll-up-your-sleeves execution capabilities combined with business strategy and organizational experience, focusing on growth.
✦ Growth Marketing / Demand Creation / Field Marketing / Partner Marketing
Leading strategy and execution to penetrate key markets and accounts, increase brand effectiveness and market awareness, and grow sales pipelines.
✦ Product Marketing
Developing key value propositions and messaging focused on buyer context/situation for consumption by internal and external audiences.
✅ Technologies I've marketed include:
✦ Cybersecurity: Managed Security Services (MSSP), Managed Detection and Response (MDR), Security Operations Center (SOC), Vulnerability and Patch Management (VULN), Zero Trust Network Security, Software-Defined Perimeter, Identity and Access Management (IAM), Security Information Management (SIEM), RTLS Systems, RFID / Wi-Fi Asset Tracking, Wireless Security & Management.
✦ Data / Infrastructure & Ops Oriented: Data Centers, Containers, Virtualization, Cloud, SAP, BPM, Big Data / Data Warehouse, Distributed RDBMS, DBMS.
✦ Developer Oriented: Mobile App Development Platforms (MEAPs), .NET Developer Tools, Code Optimization and Coding Standards.
✦ Marketing Technology: B2C Campaign Management, Database Marketing Systems.
🎵 I’m also a music junkie!
✦ Have played in bands, & solo for many years, releasing 10+ CDs.
✦ Favorites include: Satie, Brubeck, King Crimson, Magma, Eno, Soundgarden, Aphex Twin, Photek, Kruder & Dorfmeister, Queens of the Stone Age, Trap, Minimal, Hyperpop & French music.