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The Four D's for Effective Sales Forecasting
Jul 24, 2023
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Helen Lin & Dawn Poulos - Discern & Covisio - Looking at Sales Performance Before Forecasting
Jul 24, 2023
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SaaS marketing executive, with sales DNA, who specializes in building high-velocity, data-driven marketing teams for early stage or growth companies.

I am a Harvard MBA with 15+ years of experience in a broad range of marketing disciplines ranging from branding and content marketing, to customer lifecycle marketing, to demand generation and marketing analytics. Whether it’s through events that regularly draw 1,000+ registrants; recruiting customer advocates from top-tier companies to drive new business; presenting to technology company Boards and industry analysts; or writing thought leadership content that engages decision makers and gets widely shared, I continuously create exceptional marketing outcomes.

Specialties: While I manage all facets of marketing, my core competencies are: Strategy, Messaging, Growth, Content, Ops and Customer Advocacy.

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podcast episode
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webinar