As a marketing leader, with extensive experience in driving the development and execution of branding, sales, marketing, and product strategies, I have developed an accomplished, well-rounded career. I’ve found my success to date has been achieved by leveraging product direction, marketing, and communications skills to build brand identity, drive growth, and achieve revenue retention. Additionally, I specialize in bridging the gap between sales, operations, technical, product, and marketing teams to develop strategies and solutions that redefine operational value, capture substantial revenue improvements and increase customer loyalty.
My strengths in forging cross-functional partnerships and establishing a culture focused on growth and personal development have enabled me to develop alongside my peers and create top-performing global marketing teams. Leveraging Go-To-Market (GTM) process, market research and cutting-edge strategies/solutions, I have both led teams and individually contributed towards exceeding growth projections, corporate goals and client expectations. I believe that innovative marketing, product and sales strategies are the foundation for a successful business and as a champion for change and continuous improvement, I take pride in developing data-driven and performance-based marketing processes that deliver quantifiable results.
✦ Key Achievements ✦
✓ Excel in leading organizational change as a trusted business advisor, forging strategic partnerships and aligning business goals with new marketing programs.
✓ Broad experience in marketing and sales leadership, serving as the bridge of communication that keeps them working seamlessly.
✓ Reputation as a marketing strategist who provides leadership and direction for marketing organizations.
✓ Well-defined communication skills combined with the ability to build relationships at all levels of an organization to drive collaboration and create a cohesive unit.
✦ Areas of Expertise ✦
Product Marketing Strategy | Market Research | Content Curator | Brand Positioning | GTM Strategy | Startup and Established Organizations | VOC | Project Management | Strategic Planning | Sales Enablement | Team Leadership | Competitive Analysis | Strategic Partnership Development | Cross-Functional Alignment | Marketing Communications | Thought Leadership & Events | Social Media