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With over 14 years of transforming businesses, I've made it my mission to lead innovation in digital marketing by fusing technology with business for strategic growth. Whether it's luxury, fashion, telco, or retail, I've honed my B2C | D2C expertise to deliver exceptional results. Now, as the Online Director at Sisal Group, my insights are focused on the gaming industry, where I scale online businesses and drive transformative growth through Martech & Data.
One of my proudest accomplishments is leading Amplifon's multi-region digital transformation, where we crafted a seamless experience across the USA, EMEA, and APAC. At Sisal, our strategies have not only catapulted us to leadership in the Italian iGaming market but also paved the way for Flutter acquisition & integration.
What fuels this success? Passion. My daily pursuit is to understand customer journeys, elevate their experiences, and weave a unique relationship between them and the brand. Utilising marketing technology to enhance these experiences isn't just a job for me; it's a craft that I continuously refine.
Educated at Bocconi University with specialisations from ISB (Hyderabad - India) in International Business Management and IMD (Switzerland) in Digital Marketing Strategy program. I'm defined by my relentless curiosity, creativity, decisive negotiation skills, and an unwavering motivation to excel.
My vision goes beyond achieving professional milestones; it's about leaving a lasting digital imprint in multi ever-evolving industry.