Gabrielle Boko

Gabrielle Boko

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How Your Narrative Fuels Brand and Demand
Podcast Episode
1

I am at my core a transformational leader who loves technology: the best of a CMO and a CDO rolled into one. But not just technology companies, but really truly technology that disrupts the status quo and changes the game. I believe in building and deploying fast minded teams that can evaluate a challenge in the market, respond to it with a solution that isn’t complex, marshal the hearts, minds and resources across their organization to put it into action and most importantly have fun doing it. And really that’s what marketing and technology were meant to do: make the complex simple, build bridges and partnerships of like-minded individuals to create managed disruption and change the world. That’s how I’ve built my career and how I work every day to continue to contribute.
After 20+ years, I have expertise that runs deep and a strong record of innovation in enterprise organizations and small businesses. And while I have domain expertise in hardware servers and storage, software accounting, business intelligence, ERP, and CRM including on premise, cloud or hybrid solutions, my love and understanding of technology drives me to learn about new solutions, products, markets and offers to continue to build this repertoire. Most importantly, some of my business specialties include Company and Product Messaging, Digital strategy across media and web, Brand and Communications including Social, Demand Generation both traditional and digital, Customer Experience (CX), Data Science (AI and Big Data), content marketing, customer storytelling, strategic brand sponsorships, marketing operations and measurement, and funnel / pipeline management and the desire and goal to collaborate across all these disciplines.
I want to continue to be a pioneer for all change and bring passion to my work and my life every day.

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podcast episode