Latest Content
With an award-winning, 15-year record of success in marketing, I engineer integrated social media, email, website, print, media, and digital strategies that connect brands with their target audiences and compel action, ultimately propelling leads, revenue, and customer engagement. From turning around underperforming marketing departments and building innovative programs to bringing in new marketing partners – I drive the brand reach across the globe, continually analyzing program results to optimize tactics.
► KEY STRENGTHS
B2B Marketing Strategy & Execution ♦ Integrated Marketing Campaigns ♦ Marketing Management ♦ Leadership
Demand Generation ♦ Strategic Partnerships ♦ Digital Marketing ♦ Search Engine Optimization (SEO)
Market Research ♦ Program Development ♦ Media Relations ♦ Talent Management
► WHO I AM AS A LEADER
Versatile across multiple industries and excelling in high-pressure environments, I approach every day with infectious enthusiasm, and I find excitement in thinking outside of the box. I position myself as a strategic partner to business leaders and cultivate relationships at all levels to ensure strategy alignment.
As a team leader, I focus on empowerment, professional growth, and culture creation, building an environment that values diversity, inclusion, innovation, and collaboration. I’m always finding new ways to inspire and equip my teams to do more, such as creating an apprenticeship program and deploying new technical tools. My approach is that of a servant leader, supporting people in becoming the best version of their professional selves.
► SELECTED CAREER HIGHLIGHTS
♦ ORGANIZATIONAL LEADERSHIP – Transformed a marketing department into a revenue-generating engine, adding over $4M to the yearly top line while scaling the team without increasing labor costs.
♦ EMAIL MARKETING – Organically grew an email subscriber list 550%, increased the email response rate 150%, and attained an 80% average increase in email open rates.
♦ WEBSITES – Increased the flow of qualified inbound leads and advanced website visitor engagement. Revamped and launched a website that won Graphic Design USA Magazine’s Design Award for Best Internet Design.
♦ SEO – Fueled $0.5M in 12 months with a 10X ROI. Surged a brand to #1 in web search results through SEO and catapulted organic web traffic by 32%.
♦ SOCIAL MEDIA – Multiplied social media followers 25% through a robust social media operating plan with scheduled content and engaging elements.
► CONTACT ME
I am always happy to lend my expertise in marketing, and I look forward to connecting with you.