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Experienced B2B and B2C marketing professional and leader of digital transformation efforts. Leveraging a foundation of database management, market research, analytics, modeling, and project management; I have successfully lead teams, run marketing campaigns, optimized and managed both traditional and digital media channels, launched consumer engagement programs, implemented and integrated automation software, and developed products.
I have served on numerous enterprise initiative teams lending my expertise in marketing, database architecture, process mapping and alignment, etc. … for the implementation/integration/migration of Customer Data Platforms (CDP), Customer Relationship Management (CRM) tools, Market Automation Platforms (MAP), Content Management Systems (CMS), and Purchase/Order Systems (POS), as well as the development and launch of new websites, products, and services.
I have reporting and admin. management experience in Customer Data Platforms (CDP), Purchase Order (POS), Customer Relationship Management (CRM), and Marketing Automation systems – as well digital, email, and social media platforms which includes certifications in Facebook Insights, Google Analytics, and Google Ad Words.
Extensive experience in scoring, machine learning, and forecasting.
Pioneer in CDP Technology with work presented at Forrest B2B Summit and OpStars.
Core Competencies
• Collaborative “tell-to-teach” approach when reporting results
• Developer of interactive dashboards displaying KPI’s and KPM’s
• Leader of consumer research studies, from start to finish
• Professional use and understanding of advanced statistical analysis and methods of research
• Predictive Analysis including lead scoring models, loyalty valuations, customer churn, and forecasting
• Provider of closed-loop reporting, customer touch-point mapping, journey mapping, etc …
• Proficient in SQL, SPSS, PowerPoint, Word, Excel and online survey tools
• High level of personal enthusiasm and self-motivation
• Ability to think linearly and non-linearly through problems and processes
• Professionally demonstrates, promotes and sells