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Data-driven senior marketing leader with 15+ years of experience in award-winning teams across global FTSE 250, scaleups and startup companies.
- Led global marketing campaigns for the successful launch of the Arduino Open Source Starter Kit and the award winning Youtube Works fintech campaign "You name it we insure it".
- Won the Top 30 Fintech Marketer 2023 Award, Revenue Marketer 2023 Award, Digital Marketing Award, Multichannel Award, YouTube ads award, and Data/Technology Champion of the Year award.
- Passionate about all aspects of marketing, customer acquisition and retention, B2B and B2C marketing, and leadership coaching.
- Currently working on an exciting insurtech providing business insurance fully online in the UK and expanding globally.
- Experienced in full marketing lifecycle, acquisition through paid channels (Paid Search, SEO, Display, Paid Social), CRM, customer insight, KPIs, analysis, forecasting, automation, planning, optimizing campaigns, growth, ROI, incrementality testing, and attribution.
- Experienced in matrix organizations, scaleups, and startups.
Specialized in expansion to new markets (successful launches in USA, Brazil, EMEA, and APAC Emerging Markets).
I am a highly motivated and results-oriented marketing leader with a proven track record of success in leading award-winning teams and delivering innovative marketing campaigns. I am passionate about using data and technology to drive growth and achieve business objectives. I am also a strong advocate for leadership coaching and believe that it is essential for helping individuals and teams reach their full potential.
I am currently looking for a new challenge in a fast-paced, growth-oriented company where I can use my skills and experience to make a significant impact.