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I'm a serial entrepreneur. I co-founded three startup companies and led two of them to successful acquisitions. My companies were backed by top VCs including Sequoia Capital, Menlo ventures and TLV partners. I founded Oribi, my 3rd startup by myself. I had a huge vision - rebuilding marketing analytics in a simple way and providing a true alternative to Google Analytics. After a few years of high growth, Oribi was acquired by LinkedIn in their first acquisition in Israel. Today, I lead the product integration of Oribi to LI.
In 2023, I published a book (in Hebrew) about my journey in entrepreneurship and the mental aspect of being a serial entrepreneur. Have a look here: https://irisshoor.com/books/
I’m passionate about simple products, creative marketing, great UX, building a unique culture and most of all—people.
In my free time, I’m sharing some fresh perspectives on company culture and startups on my personal blog irisshoor.com.