It's my job to generate inbound leads by /any means necessary./ Turns out those means are content, SEO, and strategy.
My primary responsibility is to devise, execute, and measure SEO content strategy. I also manage freelancers, build and upkeep web pages, and contribute graphics and assets.
Oh and I write sales and marketing email sequences.
When I'm not working I'm practicing guitar, riding my bike around Ann Arbor, or playing way too much Destiny 2.