I started my media journey while living in Bologna, Italy working for the only English speaking magazine in town.
Over the last 18 years, I’ve planned, executed and measured $85M+ in marketing dollars for major B2B and DTC brands at national ad agencies, broadcast media outlets & media tech.
In 2017, I opened my own ad agency and grew that little boutique agency to $5M+ annually in just 3 years.
In 2021, I joined an OOH tech start-up to help build out a demand motion that generated record breaking revenue.
This is where I fell in love with OOH and real-world data that drives results.
After an entire life in media and marketing, I believe that OOH is the secret sauce to any marketing mix.
AND now, with real-world population movement data to plan and measure, there's never been a better time to OOH.
My goal, is to help you navigate the OOH, digital and content marketing landscapes with The Monday Mix newsletter.
You'll get one intelligent idea on how to leverage OOH in your monthly marketing mix, the first Monday of every month.
If you find value in the content and need help with a project or monthly marketing plan, we can also work together 1 on 1 to help grow your marketing results.