I'm an eCommerce leader who's passionate about digital transformation and designing outcome based solutions. I bring a strong level of trade experience and commercial rigour to agency, coming from a client side background with revenue responsibility in excess of £100M.
With over 15 years’ experience in commerce and b2b sales, I specialised in commercial agreements and pricing strategies across both sales and media. I have helped solve complex trading challenges with Amazon Retail, resulting in double digit revenue growth for consecutive years across mature markets within EMEA.
Passionate about people, I have helped build numerous teams and practices, client and agency side. Also an experienced coach and mentor with credentials from Harvard Business Publishing, I was the senior sponsor for Level Up, Publicis Groupe’s management training programme designed to help inspire the leaders of tomorrow.
I've been retained in numerous consulting roles covering retail media strategy, capability development and joint business planning across blue chip clients such as Colgate-Palmolive, Disney, Samsung, P&G, Hewlett Packard and Vodafone. I have assumed multiple media and adtech partner lead roles, which have helped agency teams expand capabilities, meet new client challenges and grow revenue.