Latest Content
Conceptualizing, formulating and implementing best of breed online businesses with experience centered on general management: operations, sales & marketing and product & tech sides of digital businesses.
LowerMyBills.com: Comparison shopping/lead gen engine in mortgage, insurance and education. Senior leader on customer acquisition team. Experienced annual revenue growth from $20MM to $200MM. Company sold to Experian for $330MM. Acquired by Experien.
Countrywide Home Loans: Fortune 100 home lender. Managed all areas of online/digital media acquisition: display, search, affiliate and email channels. Grew display business to Top 10 spenders online (Nielsen AdRelevance). A Top 5 spender with Commission Junction. Built and maintained channel P&Ls & operating Plans. Acquired by Bank of America.
Fox Audience Network: Built 3rd party network, from 0 publishers and $0 in revenue to 1000 publishers and $30MM in revenue with 165MM unique users and #5 on ComScore's Top Ad Network list by the end of Year 1. Visualized and set requirements/prioritization for product platforms: Publisher Portal, Audience Insights and MyAds. Transitioned to run the self serve advertising platform, MyAds. Managed 40K+ advertisers, $40MM/year business. Merged with Magnite.
TrueCar: First CMO. Developed first comprehensive growth strategy: omni channel; TV & Digital. Managed $100M budget. Went public.
OpenX: Ran Publisher Development sales team, implementing revenue operations best practices from CRM to reporting & analytics. Results helped double revenues YoY, in addition to expanding coverage of ComScore Top 100 Publishers (60%). Responsible for go-to-market strategy & operating plan.
CBS: Lead global programmatic team and $250M P&L (sell side). Managed new customer acquisition for CBSAll Access (Paramount+); $50M budget and built programmatic buying team (trading desk).
LiveRamp: Pioneered addressability with RampID and ran global publisher business: product, GTM, client services and sales. Lead a team that activated 8K Publishers & $1B in spend directly with Nielsen Top 100 advertisers.
Jiffy.ai - Built a workflow RPA/AI platform which is automating the "order to cash" process for top agencies and publishers: 30% of top agency hold cos & 40% of ComScore Top 50 publishers.
Spiny.ai - Leading a content monetization AI platform; revolutionizing premium digital content creation and analytics.
Specialties: Business/operating plans, deal and contract negotiation, sales strategies, mergers and acquisitions, product and tech requirements and advanced analytics.