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I am an award-winning product marketer and freelance copywriter with experience in developing and managing the content creation of high-performing product marketing, content marketing, and demand generation materials for startup and enterprise companies in the B2B technology (DevOps, Application Deployment Automation, Continuous Delivery, Cloud Computing, Cyber Security, and Infrastructure Automation) and healthcare SaaS (EHR and Practice Management) space.
As a Sr. Product Marketing Manager, I am currently responsible for the creation and management of content and competitive intelligence used to support lead generation, product positioning, customer outreach, and sales enablement at Quali.
I continue to grow professionally as a member and volunteer of the Product Marketers of Austin group. I have also earned multiple HubSpot certifications, and am Pragmatic Marketing V (PMC-V) and Product Marketing Alliance: Core (PMMC) certified. In my spare time, I enjoy creating cringe-worthy "dad jokes" and volunteering for various organizations.
Achievements:
● Lead author of "Application Release and Depoy for Dummies," one of IBM DevOps most downloaded marketing assets
● Lead author of the multi-award-winning ebook "The Definitive Guide To Maximizing Claim Reimbursements" which became the 3rd-highest lead generating asset at VisionWeb in one quarter
● Implemented a social media strategy which grew INetU's social media presence by 60% in one year
● Lead marketing's go-to-market strategy for VisionWeb's RCM product launch
● Managed the content strategy and blog calendar for VisionWeb's blogs and grew the blog views by 10%
● Launched the case study initiative at VisionWeb
● Led the strategy and authored "The Essential Guide to Managing Your Cloud Resources for Scalable DevOps," which in 2 weeks became one of the top 5 all-time lead generating assets for Quali
Specialties - product marketing, competitive intelligence, digital content creation, growth marketing, brand journalism, blogging, editing, lead generation, marketing strategy, interviewing, infographics, content management, digital marketing, content marketing, content strategy, inbound marketing, HubSpot marketing automation, content development, and social media
Technical - Word, Excel, Photoshop, InDesign, content management systems, Hootsuite, HubSpot, basic HTML, basic CSS, and CanvaI am an award-winning product marketer and freelance copywriter with experience in developing and managing the content creation of high-performing product marketing, content marketing, and demand generation materials for startup and enterprise companies in the B2B technology (DevOps, Application Deployment Automation, Continuous Delivery, Cloud Computing, Cyber Security, and Infrastructure Automation) and healthcare SaaS (EHR and Practice Management) space. As a Sr. Product Marketing Manager, I am currently responsible for the creation and management of content and competitive intelligence used to support lead generation, product positioning, customer outreach, and sales enablement at Quali. I continue to grow professionally as a member and volunteer of the Product Marketers of Austin group. I have also earned multiple HubSpot certifications, and am Pragmatic Marketing V (PMC-V) and Product Marketing Alliance: Core (PMMC) certified. In my spare time, I enjoy creating cringe-worthy "dad jokes" and volunteering for various organizations. Achievements: ● Lead author of "Application Release and Depoy for Dummies," one of IBM DevOps most downloaded marketing assets ● Lead author of the multi-award-winning ebook "The Definitive Guide To Maximizing Claim Reimbursements" which became the 3rd-highest lead generating asset at VisionWeb in one quarter ● Implemented a social media strategy which grew INetU's social media presence by 60% in one year ● Lead marketing's go-to-market strategy for VisionWeb's RCM product launch ● Managed the content strategy and blog calendar for VisionWeb's blogs and grew the blog views by 10% ● Launched the case study initiative at VisionWeb ● Led the strategy and authored "The Essential Guide to Managing Your Cloud Resources for Scalable DevOps," which in 2 weeks became one of the top 5 all-time lead generating assets for Quali Specialties - product marketing, competitive intelligence, digital content creation, growth marketing, brand journalism, blogging, editing, lead generation, marketing strategy, interviewing, infographics, content management, digital marketing, content marketing, content strategy, inbound marketing, HubSpot marketing automation, content development, and social media Technical - Word, Excel, Photoshop, InDesign, content management systems, Hootsuite, HubSpot, basic HTML, basic CSS, and Canva
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