Jessica Shapiro

Jessica Shapiro

LinkedIn

Latest Content

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How CMOs Can Create More Brand Value with a Media Network
How CMOs Can Create More Brand Value with a Media Network
Dec 22, 2024
Article
LiveRamp LiveRamp
CMOs: Are You Reaching Your Most Valuable Customers? 3 Ways to Find Out
CMOs: Are You Reaching Your Most Valuable Customers? 3 Ways to Find Out
Dec 22, 2024
Article
LiveRamp LiveRamp
Cross-Screen Measurement For CMOs: Do You Know Your Ad Performance On Every Channel?
Cross-Screen Measurement For CMOs: Do You Know Your Ad Performance On Every Channel?
Nov 22, 2024
Article
LiveRamp LiveRamp
Data Collaboration: The Modern CMO's Key to Increasing Brand Value and Professional Influence
Data Collaboration: The Modern CMO's Key to Increasing Brand Value and Professional Influence
Oct 22, 2024
Article
LiveRamp LiveRamp
How CMOs Can Build a Privacy-Centric Identity Foundation for Your Media Network
How CMOs Can Build a Privacy-Centric Identity Foundation for Your Media Network
Oct 01, 2024
Article
LiveRamp LiveRamp
Why CMOs Should Prioritize Data as a Lever for Business Growth
Why CMOs Should Prioritize Data as a Lever for Business Growth
Sep 22, 2024
Article
LiveRamp LiveRamp
4 Ways Data Collaboration Empowers CMOs to Optimize Advertising and ROAS
4 Ways Data Collaboration Empowers CMOs to Optimize Advertising and ROAS
Sep 22, 2024
Article
LiveRamp LiveRamp
Unveiling a Revenue Goldmine: Why Investing in Data Collaboration Is Imperative
Unveiling a Revenue Goldmine: Why Investing in Data Collaboration Is Imperative
May 09, 2024
Article
Qualified Qualified
The End of Marketing Stagnation: Simple Content and a Strong Brand Strategy
The End of Marketing Stagnation: Simple Content and a Strong Brand Strategy
Nov 16, 2023
Podcast Episode
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Planning for the New Year? Here's Where to Loosen the Grip on Your Wallet
Planning for the New Year? Here's Where to Loosen the Grip on Your Wallet
Dec 30, 2022
Article

Articles

9
How CMOs Can Create More Brand Value with a Media Network
Article
How CMOs Can Create More Brand Value with a Media Network
CMOs: Are You Reaching Your Most Valuable Customers? 3 Ways to Find Out
Article
CMOs: Are You Reaching Your Most Valuable Customers? 3 Ways to Find Out
Cross-Screen Measurement For CMOs: Do You Know Your Ad Performance On Every Channel?
Article
Cross-Screen Measurement For CMOs: Do You Know Your Ad Performance On Every Channel?
Data Collaboration: The Modern CMO's Key to Increasing Brand Value and Professional Influence
Article
Data Collaboration: The Modern CMO's Key to Increasing Brand Value and Professional Influence
How CMOs Can Build a Privacy-Centric Identity Foundation for Your Media Network
Article
How CMOs Can Build a Privacy-Centric Identity Foundation for Your Media Network
Why CMOs Should Prioritize Data as a Lever for Business Growth
Article
Why CMOs Should Prioritize Data as a Lever for Business Growth
4 Ways Data Collaboration Empowers CMOs to Optimize Advertising and ROAS
Article
4 Ways Data Collaboration Empowers CMOs to Optimize Advertising and ROAS
Unveiling a Revenue Goldmine: Why Investing in Data Collaboration Is Imperative
Article
Unveiling a Revenue Goldmine: Why Investing in Data Collaboration Is Imperative
Planning for the New Year? Here's Where to Loosen the Grip on Your Wallet
Article
Planning for the New Year? Here's Where to Loosen the Grip on Your Wallet

Podcast Episodes

1

Global marketing executive with 20+ years in both B2B and B2C. Leadership breadth in go-to-market strategy, brand, communications, demand generation, partner marketing, field marketing, and product marketing. Served as head of marketing at SAP Concur and Interim-CMO at Icertis. Experience leading, structuring, and scaling marketing at high-growth businesses from $85M to $1.5B+. Passion for building high-performing, collaborative, diverse, results-oriented teams.

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9
articles
1
podcast episode