Joanna Steele

Has your company been in the market for at least two years?

Want DOUBLE DIGIT growth and enhanced brand visibility with a robust digital marketing strategy?

➡️ If this sounds like you and you have an African based or African focused business – let’s talk!

My passion lies in helping brands serious about the African market become truly multi-global companies through the power of digital marketing.

Using my wealth of experience in digital marketing and eCommerce, I help companies like yours create & develop effective targeted content and digital marketing strategies for your audience. I have local understanding at ground level, due to partnerships in Ghana, Nigeria and Congo DRC and I have worked with companies in other areas of Central and West Africa, including Equatorial Guinea.

𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲:

☑️ Training delivery to help you develop digital excellence & adapt to changing consumer behaviour
☑️ Guidance in selecting & implementing the right platforms and channels, as well as the right messaging & content, to increase your brand exposure, sales & revenue.
☑️ Support in creating unique & innovative digital experiences that engage customers, drive conversion & boost business growth.

“Joanna played a key role in defining and accelerating our customer generated content strategy. She created world class capability and built a fantastic customer community of several thousand engaged customers that ensured customer content was insightful and visible across our channels.” - Chris Corbin, Digital Director

𝗖𝗮𝗿𝗲𝗲𝗿 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀

🔹 Launched Argos Testers Community in 2017, driving incremental annual brand revenue up by over £0.5mil
🔹 Won Best Retail App with Mothercare at the PayPal E-tail Awards 2013 & 2014
🔹 Implemented a Live Chat facility, increasing conversions by 25% and AOV by 43%
🔹 Transitioned social media customer service management from external agencies to in-house operations, saving £56K
🔹 Partnered with Adobe to implement a new asset & media player for Mothercare, showcased at 2016 Adobe Summit Conference (EMEA)
🔹 Delivered and optimised onsite social proof messaging, driving incremental revenue of £10.3mil in 5 months for Sainsbury’s Argos
🔹 Nominated for TechWomen50 in 2017

If you’re looking for local knowledge and international experience to help position your brand as a market leader and build a future-focused business, DM me or email [email protected]

𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝘁𝗶𝗲𝘀: digital marketing strategy, content marketing, social media, email marketing, eCommerce, UGC