Technology industry veteran with a passion for early go-to-market journeys, with a speciality in sales, customer success, and account management. How to get that elusive product / market fit, and super serve customers and partners along the way. Deep experience with early-stage hiring, team and culture building, and process optimization. Strong believer in the Pareto Principle as it applies to startup journeys. Also experienced enough to be dangerous in other elements of GTM strategy, including pricing and packaging, marketing messaging and mix, compensation design, and more.