Rand Fishkin

Rand Fishkin

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New Research: We analyzed 332 million queries over 21 months to uncover never-before-published data on how people use Google
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New Research: We analyzed 332 million queries over 21 months to uncover never-before-published data on how people use Google
Snackbar Studio Raised $2.15M Using SparkToro's Funding Model (and we're open sourcing the docs)
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Snackbar Studio Raised $2.15M Using SparkToro's Funding Model (and we're open sourcing the docs)
NEW: Topics, Interests, and Content Ideas Now Live in SparkToro V2
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NEW: Topics, Interests, and Content Ideas Now Live in SparkToro V2
The Juice Joins The ActiveCampaign Leap Day Extravaganza!
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The Juice Joins The ActiveCampaign Leap Day Extravaganza!
If your audience's sources of influence and your marketing budget don't align, you're gonna have a bad time
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If your audience's sources of influence and your marketing budget don't align, you're gonna have a bad time
Is Google Losing Search Market Share?
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Is Google Losing Search Market Share?
How Can My Brand Appear in Answers from ChatGPT, Perplexity, Gemini, and Other AI/LLM Tools?
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How Can My Brand Appear in Answers from ChatGPT, Perplexity, Gemini, and Other AI/LLM Tools?
How to Fight Back Against a Traffic-Less Web
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How to Fight Back Against a Traffic-Less Web
How Do We Anchor Content Marketing Efforts in a Multi-Platform Distribution World?
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How Do We Anchor Content Marketing Efforts in a Multi-Platform Distribution World?
How Paid Media Buyers Can Get an Edge in 2024
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How Paid Media Buyers Can Get an Edge in 2024
Content Marketing Needs to Evolve Beyond SEO
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Content Marketing Needs to Evolve Beyond SEO
New Research: So Far, AI is Not Disrupting Search or Making a Dent in Google
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New Research: So Far, AI is Not Disrupting Search or Making a Dent in Google
Attribution is Dying. Clicks are Dying. Marketing is Going Back to the 20th Century.
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Attribution is Dying. Clicks are Dying. Marketing is Going Back to the 20th Century.
NEW: Ranking Pages Shows the Content Your Audience is Most Likely to Find in Search Results
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NEW: Ranking Pages Shows the Content Your Audience is Most Likely to Find in Search Results
How to Use Google Search Documentation Leak?
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How to Use Google Search Documentation Leak?
2024 Zero-Click Search Study: For every 1,000 EU Google Searches, only 374 clicks go to the Open Web. In the US, it's 360.
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2024 Zero-Click Search Study: For every 1,000 EU Google Searches, only 374 clicks go to the Open Web. In the US, it's 360.
Local Memo: 64% of Google Searches End with Google
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Local Memo: 64% of Google Searches End with Google
"We Congregate Around Emotional Stories" - Rand Fishkin, CEO of SparkToro - How Stories Happen #4
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"We Congregate Around Emotional Stories" - Rand Fishkin, CEO of SparkToro - How Stories Happen #4
The Missing Piece of Your Communication Puzzle Is Here: JustCall Email
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The Missing Piece of Your Communication Puzzle Is Here: JustCall Email
SparkTogether Comes to Seattle October 8; Tickets are Already 60% Sold Out
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SparkTogether Comes to Seattle October 8; Tickets are Already 60% Sold Out
NEW: SERP Features are now in SparkToro V2 to help you see what types of results Google shows your audience
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NEW: SERP Features are now in SparkToro V2 to help you see what types of results Google shows your audience
Search Modifiers in SparkToro V2 Make It Easy to Analyze Your Audience's Search Intent
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Search Modifiers in SparkToro V2 Make It Easy to Analyze Your Audience's Search Intent
Why Are Marketing Conferences Shrinking? And What Do Attendees Say They Want?
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Why Are Marketing Conferences Shrinking? And What Do Attendees Say They Want?
An Anonymous Source Shared Thousands of Leaked Google Search API Documents with Me; Everyone in SEO Should See Them
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An Anonymous Source Shared Thousands of Leaked Google Search API Documents with Me; Everyone in SEO Should See Them
Don't just "Get a sense" for your customers. Make audience research actionable through revenue-lifting tactics.
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Don't just "Get a sense" for your customers. Make audience research actionable through revenue-lifting tactics.
SparkToro V2 is Finally Here. It Can Do Incredible Things for SEO, Content Marketing, PR, and Ad Targeting.
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SparkToro V2 is Finally Here. It Can Do Incredible Things for SEO, Content Marketing, PR, and Ad Targeting.
Where Web Users Spend Time vs. Where Traffic Referrals Originate
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Where Web Users Spend Time vs. Where Traffic Referrals Originate
Email is the Most Consistent, Reliable Marketing Channel on the Web and I Can Prove It
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Email is the Most Consistent, Reliable Marketing Channel on the Web and I Can Prove It
Who Sends Traffic on the Web and How Much? New Research from Datos & SparkToro
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Who Sends Traffic on the Web and How Much? New Research from Datos & SparkToro
The Chill Work Manifesto
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The Chill Work Manifesto
Rand Fishkin Says It's the End of Attribution-Here's What You Should Do About It
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Rand Fishkin Says It's the End of Attribution-Here's What You Should Do About It
Keyword Difficulty: How to Use It To Your Advantage
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Keyword Difficulty: How to Use It To Your Advantage
Why Digital Marketing Agencies Have it Tough in 2023 | 5-Minute Whiteboard
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Why Digital Marketing Agencies Have it Tough in 2023 | 5-Minute Whiteboard
How to Future-Proof Your Marketing for an AI-Centric Search World? | 5-Minute Whiteboard
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How to Future-Proof Your Marketing for an AI-Centric Search World? | 5-Minute Whiteboard
Why the Least Measurable Marketing Channels Tend to Perform Best: 5-Minute Whiteboard
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Why the Least Measurable Marketing Channels Tend to Perform Best: 5-Minute Whiteboard
The Final Chapter of My First Startup
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The Final Chapter of My First Startup
If Your Marketing Mix Doesn't Match Your Customer's Journey... You're Gonna Have a Bad Time | 5-Minute Whiteboard
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If Your Marketing Mix Doesn't Match Your Customer's Journey... You're Gonna Have a Bad Time | 5-Minute Whiteboard
5-Minute Whiteboard: Why You Can't Just Crank Up Marketing to Get More Sales
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5-Minute Whiteboard: Why You Can't Just Crank Up Marketing to Get More Sales
Why the Worst Search Marketers Start Content Strategy with "SEO Keywords" - 5-Minute Whiteboard
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Why the Worst Search Marketers Start Content Strategy with "SEO Keywords" - 5-Minute Whiteboard
4 Ways to Distribute Content on Social Media | 5-Minute Whiteboard
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4 Ways to Distribute Content on Social Media | 5-Minute Whiteboard
5-Minute Whiteboard: Is Generative AI in Search Results the SEO Apocalypse?
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5-Minute Whiteboard: Is Generative AI in Search Results the SEO Apocalypse?
5-Minute Whiteboard: Zero-Click Marketing 101
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5-Minute Whiteboard: Zero-Click Marketing 101
Five Reasons Why ROI Can Be Misleading
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Five Reasons Why ROI Can Be Misleading
How to nudge for good (and not evil)
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How to nudge for good (and not evil)
How Do You Create a Great Marketing Strategy? | 5-Minute Whiteboard
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How Do You Create a Great Marketing Strategy? | 5-Minute Whiteboard
SparkToro Year 3 Retrospective: Investor Payback, Systemic Challenges, and V2 on the Way
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SparkToro Year 3 Retrospective: Investor Payback, Systemic Challenges, and V2 on the Way
Your Burning Questions About Google Analytics 4 (GA4)
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Your Burning Questions About Google Analytics 4 (GA4)
New Research: Dark Social Falsely Attributes Significant Percentages of Web Traffic as "Direct"
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New Research: Dark Social Falsely Attributes Significant Percentages of Web Traffic as "Direct"
Marketing, PR, And Other Use Cases for SparkToro
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Marketing, PR, And Other Use Cases for SparkToro
How I Use SparkToro for Content Marketing Projects
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How I Use SparkToro for Content Marketing Projects
"High Quality Content" is the Most Useless Phrase in Marketing; We Can Do Better
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"High Quality Content" is the Most Useless Phrase in Marketing; We Can Do Better
Why SparkToro Requires A Different Marketing Approach
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Why SparkToro Requires A Different Marketing Approach
Guide to SparkToro Part 0: Introduction and a Love Letter
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Guide to SparkToro Part 0: Introduction and a Love Letter
SparkToro Feature Reference & Documentation
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SparkToro Feature Reference & Documentation
Why Love IS Good Business
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Why Love IS Good Business
AI-Generated Content is the New Floor
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AI-Generated Content is the New Floor
NEW: Custom Search & Custom Audiences Offer Incredible New Ways to Use SparkToro
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NEW: Custom Search & Custom Audiences Offer Incredible New Ways to Use SparkToro
SparkToro's Prices Are Going Up (but not for everyone)
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SparkToro's Prices Are Going Up (but not for everyone)
Too Few Marketers Grasp the Difference Between Strategy vs. Tactics; We Need to Fix That
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Too Few Marketers Grasp the Difference Between Strategy vs. Tactics; We Need to Fix That
The Creator Economy Is Far From Overblown
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The Creator Economy Is Far From Overblown
How to Build a Content Marketing Strategy That Converts More Customers
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How to Build a Content Marketing Strategy That Converts More Customers
You can't hire ambitious people and then ask them to stop being ambitious.
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You can't hire ambitious people and then ask them to stop being ambitious.
Why Marketers Should Follow Their Audiences, Not Predict the Future
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Why Marketers Should Follow Their Audiences, Not Predict the Future
Why Marketers, Creators, and Brands Should Start Using Mastodon ASAP
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Why Marketers, Creators, and Brands Should Start Using Mastodon ASAP
How Rand Makes Those Split-Screen Videos You See on LinkedIn and Twitter
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How Rand Makes Those Split-Screen Videos You See on LinkedIn and Twitter
NEW: Audience Tracking is Now Available in SparkToro
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NEW: Audience Tracking is Now Available in SparkToro
Maybe Better Tools Make Us Better Creators
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Maybe Better Tools Make Us Better Creators
Should You Raise Your Rates and Only Take Paid Speaking Gigs? Not So Fast...
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Should You Raise Your Rates and Only Take Paid Speaking Gigs? Not So Fast...
How These Small Business Owners Learned To Let Go
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How These Small Business Owners Learned To Let Go
Which 3rd-Party Traffic Estimate Best Matches Google Analytics?
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Which 3rd-Party Traffic Estimate Best Matches Google Analytics?
The Best Damn Food & Drink Gift Guide 2022
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The Best Damn Food & Drink Gift Guide 2022
Why these Small Businesses are Turning Down Big Money
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Why these Small Businesses are Turning Down Big Money
How to Measure "Hard-to-Measure" Marketing Channels
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How to Measure "Hard-to-Measure" Marketing Channels
How these Small Businesses are Intentionally Staying Small
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How these Small Businesses are Intentionally Staying Small
How These Small Businesses are Growing Their Impact
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How These Small Businesses are Growing Their Impact
Which Subreddits Does Your Audience Follow? What Do They Talk About? Starting Today, SparkToro Has the Answers
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Which Subreddits Does Your Audience Follow? What Do They Talk About? Starting Today, SparkToro Has the Answers
Introducing SparkTogether 2022: Because the Marketing World Needs Better, More Unique Events
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Introducing SparkTogether 2022: Because the Marketing World Needs Better, More Unique Events
Local Memo: 40% of Young Consumers Turn to Social Platforms for Local Search
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Local Memo: 40% of Young Consumers Turn to Social Platforms for Local Search
130 Fresh Marketing Stats for 2022
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130 Fresh Marketing Stats for 2022
Google, Apple, and Amazon Stifle Innovation When They Favor Their Own Products
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Google, Apple, and Amazon Stifle Innovation When They Favor Their Own Products
The Episodic Content Creator's Guide to Using SparkToro
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The Episodic Content Creator's Guide to Using SparkToro
SparkToro & Followerwonk Joint Twitter Analysis: 19.42% of Active Accounts Are Fake or Spam
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SparkToro & Followerwonk Joint Twitter Analysis: 19.42% of Active Accounts Are Fake or Spam
SparkToro's Mission, Vision, and Values: BELUX
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SparkToro's Mission, Vision, and Values: BELUX
SparkToro's Year 2 Retrospective: Can Chill Work, Alternative Funding, and an Indie Approach Scale?
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SparkToro's Year 2 Retrospective: Can Chill Work, Alternative Funding, and an Indie Approach Scale?
Why Your Visitors Hate Your Pop-Ups (+What You Can Do About It)
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Why Your Visitors Hate Your Pop-Ups (+What You Can Do About It)
Provable Marketing Attribution is a Boondoggle; Trust Your Gut Instead
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Provable Marketing Attribution is a Boondoggle; Trust Your Gut Instead
7 Content Amplification Tips to Boost Your Marketing Efforts
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7 Content Amplification Tips to Boost Your Marketing Efforts
Deep work, chill work: a conversation with Rand Fishkin
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Deep work, chill work: a conversation with Rand Fishkin
Best Served Chill
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Best Served Chill
What Is Cohort Marketing and How to Do It the Right Way
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What Is Cohort Marketing and How to Do It the Right Way
Why You NEED to Raise Organic CTR's (And How to Do It)
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Why You NEED to Raise Organic CTR's (And How to Do It)
Test Driving the New Keyword Explorer Tool from Moz
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Test Driving the New Keyword Explorer Tool from Moz
Increase Sales With Your YouTube Channel
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Increase Sales With Your YouTube Channel
Improve Social Engagement Through Social Video Marketing
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Improve Social Engagement Through Social Video Marketing
How Long Big-Company SEOs Wait For Their Important Technical Changes: Serpstat Research - Serpstat Blog
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How Long Big-Company SEOs Wait For Their Important Technical Changes: Serpstat Research - Serpstat Blog
6 Visual Content Types Worth Creating
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6 Visual Content Types Worth Creating