Rand Fishkin

Rand Fishkin

LinkedIn Twitter
The Juice Joins The ActiveCampaign Leap Day Extravaganza!
Article
The Juice Joins The ActiveCampaign Leap Day Extravaganza!
"AI will replace all the jobs!" Is Just Tech Execs Doing Marketing
Article
"AI will replace all the jobs!" Is Just Tech Execs Doing Marketing
How to Use SparkToro + LLMs to Do Marketing Magic
Article
How to Use SparkToro + LLMs to Do Marketing Magic
What Does the Coolest Graph in SparkToro Show You?
Article
What Does the Coolest Graph in SparkToro Show You?
A Marketing Conference That Actually Changes Your Mindset
Article
A Marketing Conference That Actually Changes Your Mindset
Want better marketing output from your AI Tools? Give it real data about your customers.
Article
Want better marketing output from your AI Tools? Give it real data about your customers.
Seriously, please stop with the new acronyms. It's still SEO: Search Everywhere Optimization.
Article
Seriously, please stop with the new acronyms. It's still SEO: Search Everywhere Optimization.
Zero Clicks Does Not Mean Zero Sales
Article
Zero Clicks Does Not Mean Zero Sales
Demand-Creation vs. Demand-Converting Marketing
Article
Demand-Creation vs. Demand-Converting Marketing
How to Use Mental Jujitsu to Convince Your Boss/Team/Client to Make the Right Marketing Investments
Article
How to Use Mental Jujitsu to Convince Your Boss/Team/Client to Make the Right Marketing Investments
New Research: How Often Do Americans Search Google? Which Search Verticals Do They Use?
Article
New Research: How Often Do Americans Search Google? Which Search Verticals Do They Use?
New Research: Google Search Grew 20%+ in 2024; receives ~373X more searches than ChatGPT
Article
New Research: Google Search Grew 20%+ in 2024; receives ~373X more searches than ChatGPT
How to Use Data More Strategically to Reach Audiences
Article
How to Use Data More Strategically to Reach Audiences
The Biggest Mistake We Make When Asking: "Where Are My Customers?"
Article
The Biggest Mistake We Make When Asking: "Where Are My Customers?"
Why Do We Need Zero Click Marketing?
Article
Why Do We Need Zero Click Marketing?
Traffic Is Down; Revenue Is... Up?
Article
Traffic Is Down; Revenue Is... Up?
Whoa. 5 New Data Features in SparkToro in 100 Days.
Article
Whoa. 5 New Data Features in SparkToro in 100 Days.
The State of Digital Agencies in 2024: Big Challenges, Bigger Optimism, and Is Remote Work Here to Stay?
Article
The State of Digital Agencies in 2024: Big Challenges, Bigger Optimism, and Is Remote Work Here to Stay?
New Research: We analyzed 332 million queries over 21 months to uncover never-before-published data on how people use Google
Article
New Research: We analyzed 332 million queries over 21 months to uncover never-before-published data on how people use Google
Are your customers switching to AI tools (and how much)? SparkToro's new Search & AI Tools feature has the answers
Article
Are your customers switching to AI tools (and how much)? SparkToro's new Search & AI Tools feature has the answers
Snackbar Studio Raised $2.15M Using SparkToro's Funding Model (and we're open sourcing the docs)
Article
Snackbar Studio Raised $2.15M Using SparkToro's Funding Model (and we're open sourcing the docs)
NEW: Topics, Interests, and Content Ideas Now Live in SparkToro V2
Article
NEW: Topics, Interests, and Content Ideas Now Live in SparkToro V2
If your audience's sources of influence and your marketing budget don't align, you're gonna have a bad time
Article
If your audience's sources of influence and your marketing budget don't align, you're gonna have a bad time
Is Google Losing Search Market Share?
Article
Is Google Losing Search Market Share?
How Can My Brand Appear in Answers from ChatGPT, Perplexity, Gemini, and Other AI/LLM Tools?
Article
How Can My Brand Appear in Answers from ChatGPT, Perplexity, Gemini, and Other AI/LLM Tools?
How to Fight Back Against a Traffic-Less Web
Article
How to Fight Back Against a Traffic-Less Web
How Do We Anchor Content Marketing Efforts in a Multi-Platform Distribution World?
Article
How Do We Anchor Content Marketing Efforts in a Multi-Platform Distribution World?
How Paid Media Buyers Can Get an Edge in 2024
Article
How Paid Media Buyers Can Get an Edge in 2024
Content Marketing Needs to Evolve Beyond SEO
Article
Content Marketing Needs to Evolve Beyond SEO
New Research: So Far, AI is Not Disrupting Search or Making a Dent in Google
Article
New Research: So Far, AI is Not Disrupting Search or Making a Dent in Google
Attribution is Dying. Clicks are Dying. Marketing is Going Back to the 20th Century.
Article
Attribution is Dying. Clicks are Dying. Marketing is Going Back to the 20th Century.
NEW: Ranking Pages Shows the Content Your Audience is Most Likely to Find in Search Results
Article
NEW: Ranking Pages Shows the Content Your Audience is Most Likely to Find in Search Results
How to Use Google Search Documentation Leak?
Article
How to Use Google Search Documentation Leak?
2024 Zero-Click Search Study: For every 1,000 EU Google Searches, only 374 clicks go to the Open Web. In the US, it's 360.
Article
2024 Zero-Click Search Study: For every 1,000 EU Google Searches, only 374 clicks go to the Open Web. In the US, it's 360.
Local Memo: 64% of Google Searches End with Google
Article
Local Memo: 64% of Google Searches End with Google
"We Congregate Around Emotional Stories" - Rand Fishkin, CEO of SparkToro - How Stories Happen #4
Article
"We Congregate Around Emotional Stories" - Rand Fishkin, CEO of SparkToro - How Stories Happen #4
The Missing Piece of Your Communication Puzzle Is Here: JustCall Email
Article
The Missing Piece of Your Communication Puzzle Is Here: JustCall Email
SparkTogether Comes to Seattle October 8; Tickets are Already 60% Sold Out
Article
SparkTogether Comes to Seattle October 8; Tickets are Already 60% Sold Out
NEW: SERP Features are now in SparkToro V2 to help you see what types of results Google shows your audience
Article
NEW: SERP Features are now in SparkToro V2 to help you see what types of results Google shows your audience
Search Modifiers in SparkToro V2 Make It Easy to Analyze Your Audience's Search Intent
Article
Search Modifiers in SparkToro V2 Make It Easy to Analyze Your Audience's Search Intent
Why Are Marketing Conferences Shrinking? And What Do Attendees Say They Want?
Article
Why Are Marketing Conferences Shrinking? And What Do Attendees Say They Want?
An Anonymous Source Shared Thousands of Leaked Google Search API Documents with Me; Everyone in SEO Should See Them
Article
An Anonymous Source Shared Thousands of Leaked Google Search API Documents with Me; Everyone in SEO Should See Them
Don't just "Get a sense" for your customers. Make audience research actionable through revenue-lifting tactics.
Article
Don't just "Get a sense" for your customers. Make audience research actionable through revenue-lifting tactics.
SparkToro V2 is Finally Here. It Can Do Incredible Things for SEO, Content Marketing, PR, and Ad Targeting.
Article
SparkToro V2 is Finally Here. It Can Do Incredible Things for SEO, Content Marketing, PR, and Ad Targeting.
Where Web Users Spend Time vs. Where Traffic Referrals Originate
Article
Where Web Users Spend Time vs. Where Traffic Referrals Originate
Email is the Most Consistent, Reliable Marketing Channel on the Web and I Can Prove It
Article
Email is the Most Consistent, Reliable Marketing Channel on the Web and I Can Prove It
Who Sends Traffic on the Web and How Much? New Research from Datos & SparkToro
Article
Who Sends Traffic on the Web and How Much? New Research from Datos & SparkToro
The Chill Work Manifesto
Article
The Chill Work Manifesto
Rand Fishkin Says It's the End of Attribution-Here's What You Should Do About It
Article
Rand Fishkin Says It's the End of Attribution-Here's What You Should Do About It
Keyword Difficulty: How to Use It To Your Advantage
Article
Keyword Difficulty: How to Use It To Your Advantage
Why Digital Marketing Agencies Have it Tough in 2023 | 5-Minute Whiteboard
Article
Why Digital Marketing Agencies Have it Tough in 2023 | 5-Minute Whiteboard
How to Future-Proof Your Marketing for an AI-Centric Search World? | 5-Minute Whiteboard
Article
How to Future-Proof Your Marketing for an AI-Centric Search World? | 5-Minute Whiteboard
Why the Least Measurable Marketing Channels Tend to Perform Best: 5-Minute Whiteboard
Article
Why the Least Measurable Marketing Channels Tend to Perform Best: 5-Minute Whiteboard
The Final Chapter of My First Startup
Article
The Final Chapter of My First Startup
The 3 Big Problems with Asking "How Did You Hear About Us?" | 5-Minute Whiteboard
Article
The 3 Big Problems with Asking "How Did You Hear About Us?" | 5-Minute Whiteboard
If Your Marketing Mix Doesn't Match Your Customer's Journey... You're Gonna Have a Bad Time | 5-Minute Whiteboard
Article
If Your Marketing Mix Doesn't Match Your Customer's Journey... You're Gonna Have a Bad Time | 5-Minute Whiteboard
5-Minute Whiteboard: Why You Can't Just Crank Up Marketing to Get More Sales
Article
5-Minute Whiteboard: Why You Can't Just Crank Up Marketing to Get More Sales
Why the Worst Search Marketers Start Content Strategy with "SEO Keywords" - 5-Minute Whiteboard
Article
Why the Worst Search Marketers Start Content Strategy with "SEO Keywords" - 5-Minute Whiteboard
4 Ways to Distribute Content on Social Media | 5-Minute Whiteboard
Article
4 Ways to Distribute Content on Social Media | 5-Minute Whiteboard
5-Minute Whiteboard: Is Generative AI in Search Results the SEO Apocalypse?
Article
5-Minute Whiteboard: Is Generative AI in Search Results the SEO Apocalypse?
5-Minute Whiteboard: Zero-Click Marketing 101
Article
5-Minute Whiteboard: Zero-Click Marketing 101
Five Reasons Why ROI Can Be Misleading
Article
Five Reasons Why ROI Can Be Misleading
How to nudge for good (and not evil)
Article
How to nudge for good (and not evil)
How Do You Create a Great Marketing Strategy? | 5-Minute Whiteboard
Article
How Do You Create a Great Marketing Strategy? | 5-Minute Whiteboard
SparkToro Year 3 Retrospective: Investor Payback, Systemic Challenges, and V2 on the Way
Article
SparkToro Year 3 Retrospective: Investor Payback, Systemic Challenges, and V2 on the Way
Your Burning Questions About Google Analytics 4 (GA4)
Article
Your Burning Questions About Google Analytics 4 (GA4)
New Research: Dark Social Falsely Attributes Significant Percentages of Web Traffic as "Direct"
Article
New Research: Dark Social Falsely Attributes Significant Percentages of Web Traffic as "Direct"
Marketing, PR, And Other Use Cases for SparkToro
Article
Marketing, PR, And Other Use Cases for SparkToro
How I Use SparkToro for Content Marketing Projects
Article
How I Use SparkToro for Content Marketing Projects
"High Quality Content" is the Most Useless Phrase in Marketing; We Can Do Better
Article
"High Quality Content" is the Most Useless Phrase in Marketing; We Can Do Better
Why SparkToro Requires A Different Marketing Approach
Article
Why SparkToro Requires A Different Marketing Approach
Guide to SparkToro Part 0: Introduction and a Love Letter
Article
Guide to SparkToro Part 0: Introduction and a Love Letter
SparkToro Feature Reference & Documentation
Article
SparkToro Feature Reference & Documentation
Why Love IS Good Business
Article
Why Love IS Good Business
AI-Generated Content is the New Floor
Article
AI-Generated Content is the New Floor
NEW: Custom Search & Custom Audiences Offer Incredible New Ways to Use SparkToro
Article
NEW: Custom Search & Custom Audiences Offer Incredible New Ways to Use SparkToro
SparkToro's Prices Are Going Up (but not for everyone)
Article
SparkToro's Prices Are Going Up (but not for everyone)
Too Few Marketers Grasp the Difference Between Strategy vs. Tactics; We Need to Fix That
Article
Too Few Marketers Grasp the Difference Between Strategy vs. Tactics; We Need to Fix That
The Creator Economy Is Far From Overblown
Article
The Creator Economy Is Far From Overblown
How to Build a Content Marketing Strategy That Converts More Customers
Article
How to Build a Content Marketing Strategy That Converts More Customers
You can't hire ambitious people and then ask them to stop being ambitious.
Article
You can't hire ambitious people and then ask them to stop being ambitious.
Why Marketers Should Follow Their Audiences, Not Predict the Future
Article
Why Marketers Should Follow Their Audiences, Not Predict the Future
Why Marketers, Creators, and Brands Should Start Using Mastodon ASAP
Article
Why Marketers, Creators, and Brands Should Start Using Mastodon ASAP
How Rand Makes Those Split-Screen Videos You See on LinkedIn and Twitter
Article
How Rand Makes Those Split-Screen Videos You See on LinkedIn and Twitter
NEW: Audience Tracking is Now Available in SparkToro
Article
NEW: Audience Tracking is Now Available in SparkToro
Maybe Better Tools Make Us Better Creators
Article
Maybe Better Tools Make Us Better Creators
Should You Raise Your Rates and Only Take Paid Speaking Gigs? Not So Fast...
Article
Should You Raise Your Rates and Only Take Paid Speaking Gigs? Not So Fast...
How These Small Business Owners Learned To Let Go
Article
How These Small Business Owners Learned To Let Go
Which 3rd-Party Traffic Estimate Best Matches Google Analytics?
Article
Which 3rd-Party Traffic Estimate Best Matches Google Analytics?
The Best Damn Food & Drink Gift Guide 2022
Article
The Best Damn Food & Drink Gift Guide 2022
Why these Small Businesses are Turning Down Big Money
Article
Why these Small Businesses are Turning Down Big Money
How to Measure "Hard-to-Measure" Marketing Channels
Article
How to Measure "Hard-to-Measure" Marketing Channels
How these Small Businesses are Intentionally Staying Small
Article
How these Small Businesses are Intentionally Staying Small
How These Small Businesses are Growing Their Impact
Article
How These Small Businesses are Growing Their Impact
Which Subreddits Does Your Audience Follow? What Do They Talk About? Starting Today, SparkToro Has the Answers
Article
Which Subreddits Does Your Audience Follow? What Do They Talk About? Starting Today, SparkToro Has the Answers
Introducing SparkTogether 2022: Because the Marketing World Needs Better, More Unique Events
Article
Introducing SparkTogether 2022: Because the Marketing World Needs Better, More Unique Events