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The CMO's Guide to Modern Marketing
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My Journey from Political Consultant to Marketing Services Director at Metadata
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Hi, I'm Kanika 👋

I am a results-driven marketing professional with a passion for developing and executing innovative, impactful and strategic demand generation programs for high-growth B2B SaaS organizations.

I leverage data and technology to create and execute targeted campaigns that generate high-quality leads and maximize ROI. In my career, I've developed comprehensive, full-funnel GTM strategies from the ground up to scale that have exceeded all set goals and expectations for pipeline growth.

My work is empathetic, data-driven, and always has the core audience in mind.

#dogmom 🐶

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