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With nearly two decades experience as a marketing professional, I have been exposed to the many facets of digital and direct marketing including email, mobile, social, display, direct mail, database management, audience segmentation and loyalty programs. My primary focus for the majority of my career has been in the field of digital marketing, with a fair amount of focus on email and social strategy and consulting.
Within the e-mail marketing industry, I have developed strong skills in a variety of disciplines including expertise in both legal and best practice application - domestically and internationally. Because the email marketing industry has a continuously changing landscape, it can be difficult for marketers to stay current. Through continued self-education and close monitoring of the industry I have become a valued resource to my client base, helping to make them better email marketers.
I have a degree from Purdue University and reside in St. John, Indiana with my husband and three children. My views on life, business, parenting and all - are my own, a woman with an opinion. When not concentrating on family or email marketing-I unwind as part owner of a local bar & grill and enjoy traveling.
Specialties: - email and social program development
- domestic and international privacy and email laws
- ongoing email and social marketing best practice application
- email marketing metrics and data analysis