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I am a Customer Experience Management (CXM) orchestration and marketing automation evangelist that helps brands and teams understand how to best integrate the latest advertising and marketing technology. I absolutely love working with brands that want to design their experiences from a customer centric point of view.
I am a natural liaison between the technical teams, media teams and clients, I help teams anchor their narrative to ensure that everyone is working towards the same goal.
I am a proud member of the diversity, equity and inclusion team and a proud ally as well. I firmly believe there is a need for diversity of thought and the need to have your teams mirror the end customers that you are trying to market to.
Leadership & Management - Digital Media Expertise - Emerging Technology Specialist
Focused on finding the meeting point of great customer experience, high quality data, and scalable revenue.
Offering 20+ years of digital media expertise for multiple verticals including B2B, high tech, education, retail, healthcare and entertainment. Highly experienced in mobile, paid search, social media, e-mail, display, affiliate marketing advertising, advanced TV, programmatic video, programmatic digital out of home (DOOH), and programmatic audio.
Extensive domestic and international experience managing, developing concepts strategies, planning, and implementing of digital media technology road maps for Fortune 1000 brands and performance based advertisers.
Dedicated leadership qualities based on three key tenets: ethics, consistency, and most importantly an eagerness to grow.
Core Competencies:
Digital Media Strategy, Mobile Advertising, Media Application Distribution Strategy, Paid Search, Pay-Per-Click (PPC), Cost-Per-Lead (CPL), eCommerce, Affiliate Marketing, E-mail Marketing, Search Engine Optimization (SEO), Operations and Business Development Strategy, Channel Sales, Retail Advertising, Relationship Management, Client Needs Assessments, Relationship Building, RFPs, C-Level Sales