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Marketing Technology consultant, experienced in building & leading Digital Media & cross-functional project teams, both client & agency side.
Digital Media strategy & proposition development, underpinned by the principles of customer-centric, user-level targeting & personalisation.
AdTech & MarTech Stack strategy definition, deployment & embedding. CDP strategy, data planning & deployment. Technology vendor, media partner & agency selection, as well as relationship management.
Translation of brand message to relevant channels, publishers, formats & buying methods; optimal for the business objectives & relevant to the user.
Extensive experience in FMCG, Retail, Travel & Finance verticals.
Other areas of focus include training & thought leadership, new business development & innovation.