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As a Go-to-market (GTM) leader, I support initiatives from top-to-bottom of the marketing funnel. Including the needs of every persona in the product buying/adopting journey. I make sure the market, prospects, staff, clients, their clients, strategic partners, and all users are engaged in content needed to buy, set up, and adopt features. This effort includes market research, client interviews, messaging/positioning framework, cross-department collaboration (global), launch plans, marketing campaigns, sales enablement resources, internal/external toolkits, sales enablement resources, slide decks, factsheets, ebooks, press releases, events, webinars, analytics, insights and more. The strategy is to delight clients and maximize sales/upsell/adoption of assigned product lines.