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I lead Branch's marketing team and evangelism efforts globally as well as many of Branch's culture initiatives. Branch powers deep linking and mobile attribution for 50,000+ of the most advanced apps in the world, including household names like Airbnb, Pinterest, Slack, Ticketmaster, Tinder, Starbucks, and Yelp. Every day, our customers generate more than 100 million new URLs, and we process 2.5TB of raw data from over 10 billion events.
In my day to day I help coordinate a team of exceptional individuals who run creative campaigns, organize events and write educational content for the mobile community. I personally write, host a podcast and do a lot of public speaking and roundtable/event moderation :) I also founded mobilegrowth.org, a community with tens of thousands of mobile professionals and I am teaching a course on Growth Marketing at Stanford Continuing Studies.
In my free time I spend time investing as a parent for xFactor ventures and as a Sequoia scout. I have invested in 8 companies so far, 7 out of them having a woman CEO or founder.
Podcast: https://branch.io/resources/Branch-how-i-grew-this-podcast/
Blogs: https://blog.branch.io/author/mada-seghete/
Videos: https://www.youtube.com/results?search_query=mada+seghete
Community: https://events.mobilegrowth.org/
Course: https://continuingstudies.stanford.edu/courses/professional-and-personal-development/growth-marketing-proven-theories-powered-by-new-technologies/20201_BUS-257