Marina Carbone

My sweet-spot is at the intersection of marketing, product & commercial strategy.

I love the challenge of helping high-potential businesses scale - especially ones in niche sectors with B2B products that can be tricky to position & market intuitively.

I'm a strategic marketer with a 15+ year track record of delivering results for B2B businesses at various stages of growth (seed, VC/PE-backed & publicly listed), across a range of sectors.

From market data to L&D, insurtech, life sciences, future of work, SaaS & wellbeing - I have extensive experience (and a knack for) building compelling propositions & impactful marketing strategies for sectors & products where your typical 'marketing playbooks' just won't cut it.

I've held marketing leadership roles at startups & scale-ups where I built marketing functions from scratch, spent years in senior marketing & product roles at a FTSE250, and successfully grew my own B2B marketing agency.

Now I work with businesses who want to level-up their marketing capabilities & grow, without the cost & commitment of a full-time hire.

I work at pace across channels (owned, earned & paid) and have guided businesses through transformation & growth, developing high performing teams, impactful marketing strategies and strong foundations that enable sustainable growth.

---> MARINACARBONE.COM

---> Want to work with me? DM me or email [email protected] for availability.

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"𝙼𝚊𝚛𝚒𝚗𝚊 𝚑𝚊𝚍 𝚊𝚗 𝚒𝚖𝚖𝚎𝚍𝚒𝚊𝚝𝚎 𝚒𝚖𝚙𝚊𝚌𝚝 𝚊𝚗𝚍 𝚠𝚊𝚜 𝚊 𝚔𝚎𝚢 𝚌𝚘𝚗𝚝𝚛𝚒𝚋𝚞𝚝𝚒𝚗𝚐 𝚏𝚊𝚌𝚝𝚘𝚛 𝚝𝚘 𝚞𝚜 𝚌𝚕𝚘𝚜𝚒𝚗𝚐 𝚘𝚞𝚛 𝚒𝚗𝚟𝚎𝚜𝚝𝚖𝚎𝚗𝚝 𝚛𝚘𝚞𝚗𝚍. 𝙻𝚘𝚟𝚎𝚍 𝚠𝚘𝚛𝚔𝚒𝚗𝚐 𝚠𝚒𝚝𝚑 𝚑𝚎𝚛."
𝙲𝙴𝙾 - 𝚂𝚊𝚗𝚌𝚝𝚞𝚜

" 𝙼𝚊𝚛𝚒𝚗𝚊 𝚕𝚎𝚍 𝚝𝚑𝚎 𝚍𝚎𝚜𝚒𝚐𝚗 𝚘𝚏 𝚊𝚗 𝚊𝚖𝚋𝚒𝚝𝚒𝚘𝚞𝚜 𝚖𝚞𝚕𝚝𝚒-𝚌𝚑𝚊𝚗𝚗𝚎𝚕 𝚍𝚎𝚖𝚊𝚗𝚍 𝚐𝚎𝚗𝚎𝚛𝚊𝚝𝚒𝚘𝚗 𝚌𝚊𝚖𝚙𝚊𝚒𝚐𝚗 𝚠𝚑𝚒𝚌𝚑 𝚐𝚎𝚗𝚎𝚛𝚊𝚝𝚎𝚍 𝚜𝚞𝚋𝚜𝚝𝚊𝚗𝚝𝚒𝚊𝚕 𝚗𝚎𝚠 𝚕𝚎𝚊𝚍𝚜, 𝚙𝚒𝚙𝚎𝚕𝚒𝚗𝚎, 𝚊𝚗𝚍 𝚛𝚎𝚟𝚎𝚗𝚞𝚎 𝚘𝚗 𝚊 𝚜𝚑𝚘𝚎𝚜𝚝𝚛𝚒𝚗𝚐 𝚋𝚞𝚍𝚐𝚎𝚝."
𝙶𝚕𝚘𝚋𝚊𝚕 𝙼𝚊𝚛𝚔𝚎𝚝𝚒𝚗𝚐 𝙳𝚒𝚛𝚎𝚌𝚝𝚘𝚛 - 𝙼𝚒𝚗𝚍𝙶𝚢𝚖

"𝙼𝚊𝚛𝚒𝚗𝚊 𝚋𝚛𝚘𝚞𝚐𝚑𝚝 𝚊 𝚑𝚞𝚐𝚎 𝚊𝚖𝚘𝚞𝚗𝚝 𝚘𝚏 𝚛𝚒𝚐𝚘𝚞𝚛 𝚊𝚗𝚍 𝚒𝚗𝚜𝚒𝚐𝚑𝚝 𝚝𝚘 𝚘𝚞𝚛 𝚏𝚕𝚎𝚍𝚐𝚕𝚒𝚗𝚐 𝚖𝚊𝚛𝚔𝚎𝚝𝚒𝚗𝚐 𝚝𝚎𝚊𝚖, 𝚑𝚎𝚕𝚙𝚒𝚗𝚐 𝚞𝚜 𝚙𝚞𝚝 𝚒𝚗 𝚙𝚕𝚊𝚌𝚎 𝚜𝚝𝚛𝚘𝚗𝚐 𝚏𝚘𝚞𝚗𝚍𝚊𝚝𝚒𝚘𝚗𝚜 𝚝𝚑𝚊𝚝 𝚜𝚝𝚊𝚢𝚎𝚍 𝚒𝚗 𝚙𝚕𝚊𝚌𝚎 𝚕𝚘𝚗𝚐 𝚊𝚏𝚝𝚎𝚛 𝚜𝚑𝚎 𝚑𝚊𝚍 𝚖𝚘𝚟𝚎𝚍 𝚘𝚗 𝚝𝚘 𝚗𝚎𝚠 𝚙𝚛𝚘𝚓𝚎𝚌𝚝𝚜."
𝙼𝚊𝚗𝚊𝚐𝚒𝚗𝚐 𝙳𝚒𝚛𝚎𝚌𝚝𝚘𝚛 - 𝚃𝚛𝚎𝚗𝚍𝚆𝚊𝚝𝚌𝚑𝚒𝚗𝚐