Marina Carbone

Marina Carbone

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Maybe You Need a Fractional Marketing Director - Not a Fractional CMO
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My sweet-spot is at the intersection of marketing, product & commercial strategy.

I love the challenge of helping high-potential businesses scale - especially ones in niche sectors with B2B products that can be tricky to position & market intuitively.

I'm a strategic marketer with a 15+ year track record of delivering results for B2B businesses at various stages of growth (seed, VC/PE-backed & publicly listed), across a range of sectors.

From market data to L&D, insurtech, life sciences, future of work, SaaS & wellbeing - I have extensive experience (and a knack for) building compelling propositions & impactful marketing strategies for sectors & products where your typical 'marketing playbooks' just won't cut it.

I've held marketing leadership roles at startups & scale-ups where I built marketing functions from scratch, spent years in senior marketing & product roles at a FTSE250, and successfully grew my own B2B marketing agency.

Now I work with businesses who want to level-up their marketing capabilities & grow, without the cost & commitment of a full-time hire.

I work at pace across channels (owned, earned & paid) and have guided businesses through transformation & growth, developing high performing teams, impactful marketing strategies and strong foundations that enable sustainable growth.

---> MARINACARBONE.COM

---> Want to work with me? DM me or email [email protected] for availability.

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"๐™ผ๐šŠ๐š›๐š’๐š—๐šŠ ๐š‘๐šŠ๐š ๐šŠ๐š— ๐š’๐š–๐š–๐šŽ๐š๐š’๐šŠ๐š๐šŽ ๐š’๐š–๐š™๐šŠ๐šŒ๐š ๐šŠ๐š—๐š ๐š ๐šŠ๐šœ ๐šŠ ๐š”๐šŽ๐šข ๐šŒ๐š˜๐š—๐š๐š›๐š’๐š‹๐šž๐š๐š’๐š—๐š ๐š๐šŠ๐šŒ๐š๐š˜๐š› ๐š๐š˜ ๐šž๐šœ ๐šŒ๐š•๐š˜๐šœ๐š’๐š—๐š ๐š˜๐šž๐š› ๐š’๐š—๐šŸ๐šŽ๐šœ๐š๐š–๐šŽ๐š—๐š ๐š›๐š˜๐šž๐š—๐š. ๐™ป๐š˜๐šŸ๐šŽ๐š ๐š ๐š˜๐š›๐š”๐š’๐š—๐š ๐š ๐š’๐š๐š‘ ๐š‘๐šŽ๐š›."
๐™ฒ๐™ด๐™พ - ๐š‚๐šŠ๐š—๐šŒ๐š๐šž๐šœ

" ๐™ผ๐šŠ๐š›๐š’๐š—๐šŠ ๐š•๐šŽ๐š ๐š๐š‘๐šŽ ๐š๐šŽ๐šœ๐š’๐š๐š— ๐š˜๐š ๐šŠ๐š— ๐šŠ๐š–๐š‹๐š’๐š๐š’๐š˜๐šž๐šœ ๐š–๐šž๐š•๐š๐š’-๐šŒ๐š‘๐šŠ๐š—๐š—๐šŽ๐š• ๐š๐šŽ๐š–๐šŠ๐š—๐š ๐š๐šŽ๐š—๐šŽ๐š›๐šŠ๐š๐š’๐š˜๐š— ๐šŒ๐šŠ๐š–๐š™๐šŠ๐š’๐š๐š— ๐š ๐š‘๐š’๐šŒ๐š‘ ๐š๐šŽ๐š—๐šŽ๐š›๐šŠ๐š๐šŽ๐š ๐šœ๐šž๐š‹๐šœ๐š๐šŠ๐š—๐š๐š’๐šŠ๐š• ๐š—๐šŽ๐š  ๐š•๐šŽ๐šŠ๐š๐šœ, ๐š™๐š’๐š™๐šŽ๐š•๐š’๐š—๐šŽ, ๐šŠ๐š—๐š ๐š›๐šŽ๐šŸ๐šŽ๐š—๐šž๐šŽ ๐š˜๐š— ๐šŠ ๐šœ๐š‘๐š˜๐šŽ๐šœ๐š๐š›๐š’๐š—๐š ๐š‹๐šž๐š๐š๐šŽ๐š."
๐™ถ๐š•๐š˜๐š‹๐šŠ๐š• ๐™ผ๐šŠ๐š›๐š”๐šŽ๐š๐š’๐š—๐š ๐™ณ๐š’๐š›๐šŽ๐šŒ๐š๐š˜๐š› - ๐™ผ๐š’๐š—๐š๐™ถ๐šข๐š–

"๐™ผ๐šŠ๐š›๐š’๐š—๐šŠ ๐š‹๐š›๐š˜๐šž๐š๐š‘๐š ๐šŠ ๐š‘๐šž๐š๐šŽ ๐šŠ๐š–๐š˜๐šž๐š—๐š ๐š˜๐š ๐š›๐š’๐š๐š˜๐šž๐š› ๐šŠ๐š—๐š ๐š’๐š—๐šœ๐š’๐š๐š‘๐š ๐š๐š˜ ๐š˜๐šž๐š› ๐š๐š•๐šŽ๐š๐š๐š•๐š’๐š—๐š ๐š–๐šŠ๐š›๐š”๐šŽ๐š๐š’๐š—๐š ๐š๐šŽ๐šŠ๐š–, ๐š‘๐šŽ๐š•๐š™๐š’๐š—๐š ๐šž๐šœ ๐š™๐šž๐š ๐š’๐š— ๐š™๐š•๐šŠ๐šŒ๐šŽ ๐šœ๐š๐š›๐š˜๐š—๐š ๐š๐š˜๐šž๐š—๐š๐šŠ๐š๐š’๐š˜๐š—๐šœ ๐š๐š‘๐šŠ๐š ๐šœ๐š๐šŠ๐šข๐šŽ๐š ๐š’๐š— ๐š™๐š•๐šŠ๐šŒ๐šŽ ๐š•๐š˜๐š—๐š ๐šŠ๐š๐š๐šŽ๐š› ๐šœ๐š‘๐šŽ ๐š‘๐šŠ๐š ๐š–๐š˜๐šŸ๐šŽ๐š ๐š˜๐š— ๐š๐š˜ ๐š—๐šŽ๐š  ๐š™๐š›๐š˜๐š“๐šŽ๐šŒ๐š๐šœ."
๐™ผ๐šŠ๐š—๐šŠ๐š๐š’๐š—๐š ๐™ณ๐š’๐š›๐šŽ๐šŒ๐š๐š˜๐š› - ๐šƒ๐š›๐šŽ๐š—๐š๐š†๐šŠ๐š๐šŒ๐š‘๐š’๐š—๐š

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