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Are you a scaling B2B SaaS business with marketing debt?
Here's how you'll know:
- You can't summarise your marketing strategy in two sentences
- You don't know what channels are working or why
- You don't have a clear way to mine your voice of customer data
- You're still 'guessing'
- You're never sure what questions you should be asking, or problems you should be addressing
- You don't know exactly who and what you're for, why you're their best choice, and what you're against
But before we go on, a little bit of background on me...
I started my marketing journey in the SEO and content marketing space.
It turns out the reason people hire SEO and content marketers is because they're SCALING.
So every time I started a new position, I'd discover mountains and mountains of marketing debt.
No established personas or Jobs to be Done. No trigger tracking. No idea of what's working.
Hell, in one place I found 5 or more websites they had they forgot existed!
Now, I'm not a specialist - I'm a swiss army knife. Or a unicorn, whatever makes more sense to you.
I can find and solve for a lot of things, and I have an enormous network of talented people to call in for the things I can't deal with.
So if you're looking to scale, and there's a metric tonne of debt dragging you down...
Reach out. We'll have a chat. And if we think we can win together, then we'll start paying that marketing debt back.