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Sold the first company ever to Amazon Advertising.
Founded the largest trading desk in the world.
Built the first data management platform and targeting system in Germany.
Worked for private equity, large cooperations and startups.
Visionary, strategic mastermind with proven record to execute and deliver results.
Manager, advisor, mentor and speaker.
As an intrapreneurs with particular strengths in areas such as digital media, big data, technology development, product marketing, media monetization, trading, data science, and organizational development, Mark can help TV companies, content owners, cable or broadband providers, TV manufacturers or start-ups to build a TV centric digital advertising business that attracts the billions of dollars that advertisers and agencies still spend on traditional TV.
As a big data expert and digital disrupter, Mark can help companies in industries like automotive, retail, FMCG, telco or travel with their digital transformation and define, build and roll-out new businesses powered by big data strategies that can significantly contribute to their bottom-lines in a very short time.
Specialties: Big Data, Connected TV, Addressable TV, IPTV, OTT, Digital Transformation, Digital Disruption, Targeting, Ad Tech, Advertising Technology, Media Investmement Management, Data Management Platforms, Demand Side Platforms, Supply Side Platforms, Audience Management, Media Planning, Performance Marketing, Branding, Video, Mobile, Display, Social, Publisher Management, Trading, Digital Marketing, Startups, Entrepreneurship, Inter-Cultural Management