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➡️ Customer-obsessed, creative, and data-driven product marketing leader with proven 15+ years of experience in B2B & B2C, across industries (consumer products, automobiles, and tech) in two countries.
➡️ I’ve rich experience in all aspects of PMM from pre-built to post-built, owning the entire product/customer journey. My core capabilities include understanding high-impact customer needs that influence product roadmap; championing GTM strategy and execution; driving data-driven full-funnel growth experiments; evaluating pricing strategies and nailing product/ portfolio messaging.
➡️ I apply first principles, and a customer-first approach to unearth the WHY and help teams focus on solving high-impact problems. A team player at heart, I thrive to be 1% better every day and improve the collective outcome of my team. I've over 5 years of experience in leading high-performing teams.
I’m passionate about changing the perception of PMM from being a collateral creator/copywriter to being a strategic thought partner and earning a seat at the table right from ideation to launch.
👉🏽 I'm also a mentor helping new and experienced PMMs master the craft of product marketing. I'm also a mentor at Techstars helping new entrepreneurs in their entrepreneurial journey bringing alive impact projects. Schedule a free introductory call at https://bit.ly/pmmconsultantcareercoach related queries.
CORE COMPETENCIES
📝 Positioning & messaging, GTM strategy & execution.
🔎 Research & insights, pricing & packaging, user segmentation, and personas.
🔊 Sales enablement, cross-channel integrated marketing campaigns, executing growth experiments, advertising & life cycle marketing.
🎯 Product planning & roadmap development and conducting design sprints
🤹🏽♂️ Public speaking, stakeholder management & leading and scaling PMM teams