I love being a product marketer!
I am your chief customer officer AND your Chief Puzzle Creator. Solving problems and helping helping people are my jam! Here are a few projects I've worked on the last couple of years that illustrate exactly why I love what I do.
1. VOC program. Created this from scratch to help internal and external teams better understand who our customers are. Gathered on member and client calls, surveys, and feedback, we have gained more understanding of our client needs and the needs and wants of their customers.
2. Built a product marketing function that became a well-oiled machine. Hired the right people for the right roles with the right tools and processes. This combination of talent and technology was able to support effortlessly and efficiently all of Access Development’s product marketing needs. I hired mostly inexperienced product marketers, who I trained up to be the "best of class" for our company.
3. Created a brand-new multichannel client marketing strategy that dramatically increased our client engagement and cut our churn in half in less than a year. This included webinars, onboarding training, and lifecycle marketing experiences.
4. Created and launched a new COVID-19 Safety Savings Kit to stop the cancellation of hundreds of client contracts. Saved company $16 million in bottom line revenue. SVP touted this as the single greatest win in 2020.
5. Managed a successful--highly complex and technical--product launch. I built an extremely nimble and flexible GTM strategy that would prepare our clients and our customer facing teams for any issues or last-minute changes. When it was all said and done, our clients were happy, and their customers were excited to have a new app to redeem their daily discounts.
6. Launched summer travel campaign in 2022 that tripled our revenue YOY.
7. Created CMP (Client Marketing Portal) for clients using our white-labeled loyalty platforms. This came complete with marketing tools, case studies, infographics, playbooks, marketing toolkits, and other content to help clients market our products to their audiences successfully.
8. Client Consulting: About 30 of our 1,400 clients pay us millions each year to use our discount program. Part of what’s include in their package is regular consulting sessions with me. I meet with each of these clients either weekly, monthly, or quarterly depending on their needs. Together, we set goals and decide next steps. Some of clients I’ve worked with include Wyndham Resorts, Allstate, Capital One, Visa, and Disney.