An accomplished marketing executive, Michele has nearly 20 years of experience within the digital marketing, advertising, and analytics ecosystem. Her combined passion for data and product marketing is what drives her approach to marketing in highly competitive and dynamic categories. She is experienced in building cross-functional teams and foundational processes to support growth.
Before joining Snowplow as the VP of Marketing, Michele was a member of the BlueConic management team for more than five years. During her tenure, the company achieved significant ARR growth, Series B funding, and a majority investment from Vista Equity Partners. Prior to BlueConic, she led product marketing at multi-touch attribution software leader Visual IQ, which was acquired by Nielsen in 2017. Before that, she was responsible for the retail media network ad product at ownerIQ. Michele also spent more than eight years serving leading retail, financial services, and telecom clients while in digital media and analytics roles at Carat and Havas.