Hey, welcome to my LinkedIn address! My name's Momina and I craft and execute content marketing strategies for the SaaS industry that fire up organic visibility. No, that is not a euphemism for blog writing. Content marketing is perhaps the most dynamic marketing channel out there and there's always something new to try out. Usually, that's where I come in.
My primary work experience lies in North American companies. In terms of content media, I've worked on blog posts, case studies, ebooks, emails, and so on. My heart, however, truly lies in email marketing and copywriting. The way email marketing fails to be dethroned in terms of ROI continues to fascinate me despite so many claims of it being overdone.
I've had the most fun working in small, democratic teams that let individuals handle projects from ideation to execution. That means I do my own keyword research, build my own outlines, look up competitor strategies, and test my own work.
Here are some of the writing media I am well-versed in:
- Blogs
- Landing pages
- Email marketing campaigns
- Case studies
- Ebooks
- Newsletters
- Infographics
Some of the SaaS products that I've worked for are vFairs, Mailmunch, Testgorilla, EZOfficeinventory, and AssetSonar.