Hello! I am a high performing data-driven product & marketing leader with 15+ years of experience taking products to market and driving growth.
I have a track record of driving fast paced strategic initiatives, justifying new investments, developing and executing go-to-market strategies and leading product marketing, field marketing & sales development (SDR's) teams that deliver meaningful business revenue.
I have built marketing teams from the ground up and also worked and led teams at Fortune 500 Companies such as American Express, E*Trade Financial, Dow Jones and Intuit.
I mostly love building brands and experiences that customers love and developing high performing teams that drive impact and have fun while doing so! I’ve had a global career and worked across international markets in the US, APAC (Australia, Singapore, Malaysia, China, Philippines, Indonesia, Thailand) India and Germany.
Specialties: Product management, new product development, product marketing, market research, customer insights, value proposition, positioning and messaging, product launches, GTM strategy, public speaking, marketing strategy, demand generation, campaign management, new customer acquisition, customer marketing, integrated marketing, pricing strategy, field marketing, storytelling, content marketing, digital marketing, event marketing, email marketing, customer journey mapping, P&L management, sales enablement, lean testing, customer experience transformation, customer success, SaaS marketing, social selling, marketing strategy, business development, partner management, cyber security & fraud protection, portfolio performance ownership, vendor management, contract negotiations and RFP & RFI development.