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•Passionate about helping businesses use insight, research, technology and data to develop their strategy and free their creativity, ultimately accelerating their growth
•Bringing multiple data sources to life through storytelling, visualisation & training
•Quant research nerd
•Early AI adopter in market research, co-authoring www.PROMPT.mba
•15 years' experience covering FMCG, media and entertainment industries
•BSc Experimental Psychology, and MSc International Marketing
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