Strategy and marketing professional who has been launching new products and driving customer adoption for large tech MNCs and startups during fifteen years; I have structured and implemented end to end marketing and sales programs to drive revenue in Latin America, South East Asia, and Middle East. With a great passion and interest for innovation and disruption, I have led large teams to drive revenue in diverse industries such as Digital Marketing, Travel, Consumer Electronics, Technology, Media, and Retail.
As an Engineer, I have improved efficiencies in the customer journey and delivered better return of marketing budgets, Acquisition Costs and Life Time Value. As a marketing person, I have created engaging and viral campaigns to engage customers from different segments and sales channels. With that blend of experiences, I learned how to optimise my resources to achieve business goals in a short period of time.