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As an Associate Market Research Analyst at G2, the world's largest and most trusted software marketplace, I work with the Market Research Team under P&D to provide data-driven insights and recommendations to support business decisions and strategies. I leverage my skills in market research, competitor survey and report writing to conduct market trend analysis, competitor benchmarking and customer retention analysis. Currently, I specialise in Legal, Financial Services, Insurance, Greentech, CPG and Utilities.
I have over two years of combined experience in Business Research Analysis, Strategy Consulting, and Legal Consulting, working with leading companies and organizations in various sectors. I have successfully executed strategic projects, communicated findings and recommendations to senior management and stakeholders, and developed innovative solutions for risk management and performance improvement. Some of my notable projects include Brand Protection (Anti-counterfeiting), Software White-labelling and New Business Opportunities (M&A). I have also applied my knowledge of intellectual property to safeguard brand assets and advise clients on legal issues.
I am currently pursuing a PG Certificate Programme in Business Analytics and Applications at Indian Institute of Management Tiruchirappalli, after completing my Management MSc from Cranfield School of Management and my LLB with Honours from Christ University, Bangalore. I am passionate about learning new skills and applying them to real-world problems and opportunities. I aim to become an impactful and socially conscious leader, who can contribute to the growth and success of the organization and the society.