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Specialties: digital transformation, speaker, panelist, B2C B2B ecommerce, amazon, beauty, p&l management, e-commerce strategist, digital marketing, seo, sem, ppc, affiliate marketing, email marketing, social media marketing, online branding, financial analysis, investment analysis, logistics management, supply chain strategist, retail strategist, financial valuation, customer service, product, merchandising planning, brand development
Select Speaking Engagements:
Etail West: Keynote "Make Digital Innovation a Reality"
Wharton Baker CEO Summit: Digital Transformation
Etail East: Future of SEM & SEO Keynote
Beauty & Money: Digital Acceleration of Start-Up Brands
Global Retail Forum: Future of Digital Innovation
Brand Innovators: Beauty and Digital Keynote
Sapna Parikh, an e-commerce & digital innovation entrepreneur, was the Director of B2B Ecommerce and Digital Strategy at Avon. As the head of the Avon Representative digital experience, Sapna was in charge of transforming the traditional “Avon Lady” model into a digitally empowered Social Selling experience relying upon innovations in mobile, data analytics, and social expansion.
Sapna previously was the Founder & President of StyleBell, an e-commerce and content company providing consumers, hair salons, hair stylists, and licensed beauty professionals the one-click access to high-end beauty products.
At Stylebell, Sapna oversaw Innovation, Marketing, Financial, Merchandising, Fulfillment, Customer Service, and Supply Chain Management to drive the business forward. She established and developed manufacturer relationships with many exclusive brands for the site in addition to Digital Marketing and Partnerships.
Simultaneously, Sapna was the Founder & President of Maijan beauty products. Sapna led product development & expansion including overall vision and product design, sourcing, and fulfillment as well as marketing responsibilities. Maijan has been mentioned in numerous magazines including Lucky, Instyle, Redbook and Woman’s Day.
Sapna previously worked with leading retail and media companies including Bloomingdales, Folica, and American Express to establish their core digital infrastructure. Sapna is a graduate from the University of Pennsylvania, Wharton School of Business. Sapna is available for speaking panels and interviews.