Sarah Din

I have spent the last 15 years bringing products to life through strategic narratives that align to customer needs. My key strength lies in B2B product marketing for SaaS platforms, selling directly into both mid-market and enterprise customers, as well as through channel partners.

Experienced in leading marketing teams at startups (creating net new categories and markets), as well as at larger organizations (establishing market leadership through product innovation).

Superpowers include:
• Defining product vision, launch and go-to-market strategy
• People management, mentorship, coaching and cross-functional collaboration
• Strategic storytelling, positioning and messaging
• Market segmentation, building buyer personas and competitive analysis
• Sales support, training and enablement
• Defining growth and demand generation strategy
• Thought leadership and content marketing
• Being organized and managing complex projects